Deanna Emsley
Senior Director
Whether on the water or traveling the globe, Deanna has never shied away from a challenge—which helps explain her 30-year career in retail.
As a career-long retailer, Deanna has had the opportunity to work with more than 100 retailers worldwide on a wide variety of transformational programs. With extensive experience in both technology and business leadership roles, Deanna is often leveraged as a “decoder ring” between the business and IT teams, to ensure that both groups are heard and understood. Deanna is a business process junkie with a proven ability to simplify processes in order to clarify which activities do – and do not – add meaningful value toward retailers’ core business objectives. When Deanna isn’t traveling across the country to tackle tough retail problems, she spends as much time outside as possible in the San Juan Islands (in WA state), where she lives with her husband and their two English Mastiffs.
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Recent Contributions
Comprehensive Organizational Alignment Diagnostic
Client Case Study
True Business Transformation Needs Change Management
Blog Post, 08/19/2021
New Muscles for Effective Retailers
Podcast, 08/10/2021
Optimizing Strategic Category Management Capabilities
Client Case Study
Why I Chose The Parker Avery Group (During a Pandemic)
Podcast, 10/13/2020
Mobilizing & Sustaining a Resilient Organization
Webinar Recap, 04/27/2020
Assortment Planning: Addressing Item Level Planning Challenges in 2021
Webinar, 04/14/2020