Business Transformation Services

Our strategic approach to business transformation typically encompasses business process, technology, and change management principles.

We believe meaningful transformation must include all three of these related elements. Retail and consumer brand companies should not rely on technology alone to deliver their future state vision and desired capabilities.

In fact, we have discovered that many companies have not adapted their business to take full advantage of existing system investments. Our holistic approach involves fully understanding the existing environment, outlining an achievable strategy and roadmap, designing new business processes, and aligning roles and responsibilities to most optimally drive business results.

Capabilities Assessment, Strategy, and Roadmap Development

Our deep experience across a variety of retail segments and consumer brands enables our team to thoroughly understand and assess clients’ existing environments. We take a deep dive into current processes and supporting systems, as well as how the organization is structured to ascertain opportunities for improvement. We map our findings against industry leading practices to clearly identify gaps in roles, processes, and technology required to support desired objectives. Our experts also keep abreast of industry innovations and developments that can drive your strategic objectives and future state needs.

We then work with client leadership to create a compelling future state vision and strategy. Our team challenges the status quo, when appropriate, to ensure the strategy drives meaningful business results. Our approach culminates with the development of an actionable and achievable roadmap to begin realization of the vision. The roadmap is structured based on the level of activities, resource availability, other competing initiatives, as well as the organization’s capacity to absorb change. Further, development of the roadmap may include investment requirements, expected business value, and some level of cost-benefit analysis.

Business Process Design and Improvement

We help our clients assess, design, and improve their business processes across all functional areas, either within a system implementation project or simply as a stand-alone efficiency or cost-reduction initiative. We leverage our experience with leading industry solutions to enable our clients to optimize existing and new investments by taking full advantage of system functionality.

However, we are mindful that not all process improvement initiatives are system-driven, and lasting results can be achieved through strategic changes to existing business processes.

Further, our team has solid knowledge of retail and consumer brands industry leading practices, and we understand how to best assimilate these into clients’ operations.

Above all, we focus on opportunities to improve, simplify, and standardize your future state business processes to deliver meaningful business results.

Change Management and Organizational Alignment

The addition of change management to any initiative improves success and allows an organization to more rapidly adopt new processes, roles, and alignment. Our change management professionals provide expertise in defining your change leadership program, stakeholder analysis, communication plan, and training strategy.

We analyze your organizational interdependencies as well as the structural effectiveness in supporting current business demands and future strategic initiatives. We focus organizational design efforts on building strong cross-functional partnerships that best support complex business operations, optimize the ability to achieve strategic objectives, and attract high performing employees.

Select Business Transformation Case Studies

We invite you to read a few of our latest client case studies focused on Parker Avery’s business transformation services. For a full understanding of our experience, please visit our Case Studies page.

Merchandising Capability Assessment and Roadmap

Merchandising Capability Assessment and Roadmap

Redesigned Procurement Process and Organization

Redesigned Procurement Process and Organization

Merchandising Financial Planning Process Redesign

Merchandising Financial Planning Process Redesign


Clay Parnell, President & Managing Partner

Clay Parnell
President & Managing Partner

The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.


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