Carrie Habel

Senior Director

Carrie’s trademark style is unique, innovative, and rooted in personalized connections—allowing teams to feel like they are individually seen, heard, and valued throughout the entire change management process.

Carrie has 25 years of experience working with organizations ranging from small private businesses to Fortune 500 companies. She has worked closely with retail executives and their teams to design and implement large scale strategic transformation, integrate new training platforms, and develop comprehensive sales and operational initiatives. Carrie tailors organizational change management tactics to align with a company’s personality and culture; this approach sparks inspiration to change and grow, while addressing each client’s specific business challenges. Much of Carrie’s work has included field and home office leadership roles. As examples, she authored the Market Intensification Playbook for Bath & Body Works and led the design and development of the Leadership Onboarding Program for LBrands. Carrie also drove creation of many corporate training platforms, e-learning courses, store operations processes, and culture shaping initiatives for multibillion-dollar brands. Carrie holds a bachelor’s degree in business administration from St. Cloud State University and is well-versed and/or certified in Prosci, ADKAR, Fisher, and Kotter organizational change management theories, as well as Senn Delaney Culture Shaping, MBTI, HBDI and Situational Leadership. After graduating from the Institute for Integrative Nutrition as a certified Health Coach, Carrie developed operational and learning platforms for several private healthcare clinics. Carrie lives in Scottsdale, Arizona where she can be found chasing the latest health and nutrition trends and assisting wellness seekers on their health journeys.

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Recent Contributions

Furniture Retailer Positioned for Success with New Merchandising Training Program
Case Study

The Expert Guide to Organizational Change Management for Retail
Parker Avery Insights, January 2024

Empowering Brand Excellence With a New Merchandising Academy
Case Study

Transformation Happy Hour: More on Transformational Leadership
Talk Retail to Me Podcast & Video, June 2023

The Expert Guide to Transformational Leadership in Retail
Parker Avery Insights, June 2023

Transformational Leadership
Talk Retail to Me Podcast & Video, March 2023

Strengthening a New Retail Brand’s Operating Strategy and Implementation Plan
Client Case Study

Ask the Experts: Change Management
Parker Avery Blog, November 2022

As uncertainty looms, retailers offer a divided view on holiday hiring
Modern Retail, October 2022

Merchandising and Marketing Business Process Design and Alignment​
Client Case Study

Organizational Change Management and DEI Converge
Talk Retail to Me Podcast, May 2022

Implications and Perspectives of Homegoods’ E-Commerce Launch
Talk Retail to Me Podcast, December 2021

Retail Employee Engagement: Three Key Factors
Parker Avery Blog, October 2021

5 Tips and Retail Store Grand Opening Ideas
Lightspeed Blog, June 2021

Store Operations Efficiency Recommendations and Roadmap
Client Case Study

18 Expert Insights for Learning & Development [eBook]
The Lorman Blog, April 2021

Gaining Proficiency Through Virtual Learning
Parker Avery Blog, February 2021

Training Strategies and Tactics for a Virtual World
Talk Retail to Me Podcast, February 2021

Overcoming Resistance to Change
Parker Avery Blog, January 2021

Meet Change Management Expert Carrie Habel
Talk Retail to Me Podcast, January 2021