Nia McDonald

Senior Consultant

Nia’s broad array of experience spanning retail, communications, regulatory, and legal informs her unique perspectives and objective insights when solving client challenges. 

Nia McDonald started her career as an attorney at a large D.C. law firm with a practice focused on counseling the firm’s communications clients on regulatory, corporate, and transactional matters. After a stint negotiating cable franchise agreements with government entities as outside counsel for a large telecommunications provider, she pivoted into corporate retail and has added over 10 years of experience with retailers and wholesalers to her professional journey. Nia’s retail focus on merchandise and sales planning, forecasting, and replenishment spans several geographies and segments, including specialty apparel, value, and department stores. Before joining Parker Avery in 2021, she held a leadership position in revenue growth management where she collaborated with senior trade executives driving pricing and promotional strategies at national CPG retailers. Nia holds an AA in Merchandising & Marketing from the Fashion Institute of Design & Merchandising, a BA in Journalism from the University of Maryland College Park, a JD from Howard University School of Law, and an MBA from Wake Forest University. Nia’s life motto: “For all sad words of tongue and pen, the saddest are these, ‘It might have been.’ ” is what underscores her appreciation of learning and her love for contributing to the evolution of people and processes. Outside of work, Nia stays busy traveling, spending time with family and friends, and walking her chihuahua-pug. Originally from Maryland, she currently resides in North Carolina where she has picked up a new obsession with Megaformer to compliment her now finally consistent Orange Theory Fitness training.

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