Retail Price Optimization

Simultaneously maximize margin, revenue, and unit volume by quickly deploying cost-effective pricing capabilities.

Parker Avery’s retail price optimization solution enables retailers to:

Drive a balanced and optimized price strategy
Improve customer price value expectations
Perform scenario modeling to align with category strategy
Incorporate internal and external demand drivers like inventory and competitor prices
Minimize risk through extensive testing and measurement
Deploy a solution in 12 weeks

Balanced Strategy

Balance metrics across margin, revenue, and units based on category strategy weighting.

Margin Focus

Sole focus on margin at the risk of market share.

Unit Focus

Sole focus on growing market share at the risk of margin and AUR.

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Retail Price Optimization Results-as-a-Service Deployment

Parker Avery works collaboratively with your analytics and business teams to prepare your data, deploy the solution, and help you begin realizing margin, revenue, and unit volume results in a timeframe much shorter than traditional systems.

ASSESS

Perform discovery
Set up environment
Stage data
Define price test strategy

PILOT

Conduct price test
Collect competitor prices
Model demand
Generate optimized prices
Execute price changes
Measure impact

DEPLOY

Deploy solution
Collect competitor prices *
Measure outcomes and update prices *
Refine model *

* Continuous

12-16 WEEKS TO MARGIN, REVENUE, AND UNIT IMPROVEMENTS

Parker Avery provides you a seamless, end-to-end, results-as-a-service price optimization solution, ensuring tangible financial results throughout our partnership. We take your data as-is, guide you through the process, produce price recommendations and insights, collaborate on improvements, and adapt to your evolving needs.

Ongoing Enhancements and Support

After the initial deployment, our results-as-a-service model includes continuous enhancements to your price optimization solution for increasingly better results.

Ongoing technical, price optimization modeling, and reporting support (round the clock expertise)

Continuous upgrades of pricing components and underlying demand platform

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Why Parker Avery?

Underlying demand platform

Our price optimization solution is based on top of our highly scalable and robust demand platform. Our platform produces more accurate demand signals and underlying elasticities that drive better price recommendations.

Deep analytics expertise

For nearly three decades, our team of experienced analytics experts and PhDs has been building advanced analytics systems that drive successful demand planning, pricing, and inventory investments across some of the world’s largest retailers and consumer brands.

Continuous development

We continue to make advances in demand analytics through deep data science expertise as well as through partnerships with consumer brands, retailers, and academia.

Unparalleled retail experience

Parker Avery’s consulting professionals have deep leadership-level experience within the retail and CPG industries. Our expertise in merchandising, planning, omnichannel, and supply chain holistically informs enhancements to our solution to ensure it continues to solve real business challenges. Where needed, our team brings leading business process expertise and change management tools to ensure adoption and sustainment of new capabilities.

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