Retail Realities: Navigating Through Madness

The JEDI Journey Continues: Three Days That Changed Our World

Retail Realities: Navigating Through Madness

The JEDI Journey Continues: Three Days That Changed Our World

How do you sum up three life-changing days in a developing country where the gross national income hovers below $5,000 USD? This question has been nagging me since our small team from The Parker Avery Group and Greg Buzek from Retail ROI started wrapping up our trip to Jamaica a couple of weeks ago.

As Clay Parnell cited in his LinkedIn post, most Americans think of a trip to Jamaica as all-inclusive resorts with beautiful beaches and the potential for sunburn. Our journey was much different.  The primary goal of this expedition was to meet six young Jamaican entrepreneurs who helped us ignite a program that has already changed lives—with the potential to do much more.

The six people we met are the inaugural participants of the JEDI (Jamaican Entrepreneur Development Initiative) Challenge. The JEDI Challenge is a program Parker Avery developed in 2021 in conjunction with Retail ROI and the Fergus Simpson Foundation (FSF) to help spur economic growth in Clarendon County, Jamaica through the empowerment of young businesspeople. You can read more about the 2021 JEDI Challenge by clicking here.

Retail Realities: Navigating Through Madness