We talk often about change management for our clients, but last Friday, The Parker Avery Group sponsored an event that has the ability to truly change the world: the RetailROI (Retail Orphan Initiative) SuperFriday Virtual Event. Spearheaded by Greg Buzek, Founder and President of IHL Group, the event doubled the organizers’ initial goal, raising over $210,000 in an unbelievably quick timeframe. This money will help fund projects for orphan and vulnerable children in the US and around the world. More so, the event raised awareness about these initiatives in a time when so many of us are seeking ways to find or inspire more optimism in a highly tumultuous world.