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More than Success: ROI Significance
We talk often about organizational change management for our clients, but last Friday, The Parker Avery Group sponsored an event that has the ability to truly change the world: the RetailROI (Retail Orphan Initiative) SuperFriday Virtual Event. Spearheaded by Greg Buzek, Founder and President of IHL Group, the event doubled the organizers’ initial goal, raising over $210,000 in an unbelievably quick timeframe. This money will help fund projects for orphans and vulnerable children in the US and around the world. More so, the event raised awareness about these initiatives at a time when so many of us are seeking ways to find or inspire more optimism in a highly tumultuous world.
Click the button below to watch the recording. Have some tissues nearby. Trust me on that.
Success is one thing, but significance is another.
I had heard about the RetailROI initiative, but honestly didn’t know much about the charity until last week. As a family, we have always been charitable; we work with and donate regularly to the Children’s Hospital of the King’s Daughters in Norfolk, VA, the Children’s Hospital at VCU in Richmond, VA, and Habitat for Humanity (among others). But because of this year’s RetailROI’s SuperFriday event, I have a much stronger compass—a fervent goal that will drive my own personal efforts through 2021 and beyond.
Growing up as one of four adopted kids in my own family, the SuperFriday event was emotionally close to my heart. I am thrilled that Parker Avery’s leadership team made the decision to be a sponsor. This underscores my belief that I work with some of the most incredible people I will ever have the pleasure to know—beyond their collective deep industry expertise is the true significance of character.
Author
The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.