Core Merchandising Deep Dive

In this episode of Talk Retail to Me, we kick off a series that will focus on specific business areas across retail and CPG. Over the next few months, we’re going to take a deep dive into all areas of merchandising, planning, supply chain, forecasting, omnichannel, and more.

For each of these business areas, Parker Avery’s team of experts gets into basics and details, covering questions like:

1. What does this area encompass?
2. What key capabilities are the most important?
3. What retailers or consumer brand companies excel at it?
4. What common mistakes or challenges do you see?
5. What innovations can improve a company’s capabilities in this area?

This week, several Parker Avery core merchandising experts gathered to discuss this key, foundational retail competency. You will hear from:

• Marty Anderson, Principal
• Heidi Csencsits, Senior Manager
• Tricia Gustin, Senior Director of Marketing (and host)