Quite often The Parker Avery Group is engaged to manage retail software selection projects, and solution demonstrations are a typical part of the process. Having participated in a wide variety of software demos over our firm’s history, as well as countless demonstrations when working in the retail industry (as participants), we have witnessed some common behaviors, statements, and actions that make the solution demonstration much less productive for the client participants.
There are mitigation tactics that can improve your performance and the audience’s perception of your company during the demos. Some may find these to be common sense, but in our experience, they have each happened so frequently that they merit a gentle reminder. This set of “tips” for solution demonstration success is geared to technology vendors, but companies who are on the customer side of the process will find them insightful as well.
The Parker Avery Group is a leading retail and consumer goods consulting firm that specializes in transforming organizations and optimizing operational execution through the development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.