As retailers and consumer brands evolve their capabilities to address a very changed consumer and global environment, it often becomes clear that changes are required to support future-state business needs. Outside of business process improvements and/or organizational design enhancements, these changes could entail the selection and implementation of one or more new systems.

Whether it is to replace antiquated, ineffective legacy systems, support new ways of delivering the omnichannel customer experience, or improve overall business efficiencies, selecting the proper technology must be done using an objective, business-focused approach.

In this article, Parker Avery experts take a deep dive into retail system selection, outlining activities, resources, considerations, and pitfalls to avoid.