Capabilities and Business Value
Which brings us to the term “capability.” Some of the bolder technology vendors tout their offerings as providing capabilities when they actually provide mere functionality. A capability is similar to the solution definition: software + business process + people. But true capabilities include the necessary component of proficiency driven by a solid change management strategy that includes thorough training, communications, and sustained learning.
Further, Parker Avery’s clients are very interested in understanding business value and ROI from their technology investments. Software doesn’t deliver that, but solutions and capabilities do. Clients routinely ask us to solve business problems with the premise that they need new software. Many times, however, we discover that their existing technology is not a hindrance. The issue quite often is that the company’s business processes and organization were never changed to take advantage of the software’s functionality. Or, if some process and organization work was performed during the implementation, it was not supported by a change management strategy to help the organization embrace and solidify new ways of operating.
It’s important to understand that despite how well you feel they meet your business needs, implementing the latest technology innovations will not solve your business problems. Nor will this approach help your company adopt desired capabilities, leapfrog your competition, or achieve objectives. All initiatives, with or without the deployment of technology, must strategically infuse business process design and change management to realize meaningful business value.