The Expert Guide to Integrated Business Planning
Achieve better business outcomes with integrated planning capabilities.
Integrated business planning, or IBP, is a term that has been used across retail and consumer brands for several decades. However, it has varying definitions and even more varied practical business use.
In this expert guide, we provide The Parker Avery Group’s definition and unique perspectives on integrated business planning, as well as common mistakes and challenges we see currently across both the retail and CPG industries and during conversations with our clients.
We also explore organizational impacts and innovations that can help enable and improve this strategic capability, including Parker Avery’s Enterprise Intelligence platform and array of consulting services.
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Contributors
The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.
