The Expert Guide to Integrated Business Planning

Integrated business planning aligns all business functions and initiatives to common objectives.

Integrated business planning, or IBP, is a term that has been used across retail and consumer brands for several decades. However, it has varying definitions and even more varied practical business use.

In this expert guide, we provide The Parker Avery Group’s definition and unique perspectives on IBP, as well as common mistakes and challenges we see currently across both the retail and CPG industries and during conversations with our clients.

We also explore organizational impacts and innovations that can help enable and improve this strategic capability, including Parker Avery’s Enterprise Intelligence platform and array of consulting services.

CONTENTS

What is integrated business planning?

How is IBP different from traditional S&OP?

What capabilities are necessary for successful integrated business planning?

What does a mature IBP environment look like?

What common mistakes or challenges exist?

What innovations can improve a company’s IBP capabilities?

Final Word