Clay Parnell
President & Managing Partner
With well over 1,000 vinyl albums in his collection, Clay appreciates all genres of music. Likewise, he enjoys all categories of retail – fashion, specialty, department store, and grocery. Music and travel provide Clay the ability to gain unique perspectives that translate to tailored approaches for retail and consumer goods challenges.
Clay Parnell has spent over 30 years working as a retail executive and consultant with some of the largest brands in the industry. As part of The Parker Avery Group’s leadership team, Clay focuses on driving major transformation across retail organizations, throughout a multitude of retail segments including grocery, fashion, specialty, department store, and value, among others. Clay brings deep experience, strategic perspectives, and operational expertise to retail and supplier business processes and enabling systems—beginning with strategy, process design, and software selection, through retail solution implementation services. His innovative guidance in merchandising, planning, fulfillment, and supply chain helps retailers manage complex transformations. As a recognized retail leader, Clay has presented at a variety of industry events, including Apparel East, Retail Executive Summit, Retail Connections, Supply Chain Insights Global Summit, and NRF. He holds a Bachelor of Industrial Engineering (BIE) from Georgia Tech and has authored several publications focused on merchandising and transformation. Hailing from Atlanta, he enjoys traveling (when he finds time) and being an ’empty nester’ with his wife.
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Recent Contributions
Sur La Table is betting more on exclusive partnerships to stand out in cookware | Modern Retail, February 2025
NRF Big Show 2025 in Review: AI Dominates, But Brick-and-Mortar Retail Is Evolving | RetailWire, January 2025
Beyond the NRF 2025 Big Show: How Leading Retailers Execute AI for Success | Parker Avery Blog, January 2025
Three Essential Merchandising Capabilities to Lead Retail in 2025 | Parker Avery Blog, December 2024
Purposeful Planning: Retail Quick Wins for a Successful Q4 | Retail & CPG Advisor Newsletter, October 2024
Harmonizing and Modernizing Retail Merchandising: Insights from a Major Jewelry Retailer Project | Talk Retail to Me Podcast, September 2024
Global Jeweler’s New Retail Process and Technology Roadmap Energize Growth | Client Case Study
Retailer Improves the Success of Its Merchandising System Implementation | Client Case Study
Five Keys to Reaching Success with Retail Integrated Business Planning | Retail & CPG Advisor Newsletter, July 2024
Value Retailer Strengthens Its Field Organization for Better Store Performance | Client Case Study
The Secrets to Small-Format Retail’s Success | The Commercial Observer, May 2024
Retailer Selects New Core Support Systems to Streamline Corporate Operations​​ | Client Case Study
Retailer’s Legacy System Replacement Roadmap Prioritizes ROI and New Functionality​ | Client Case Study
Improved Margin and Inventory Results from New Merchandising and Planning Capabilities​ | Client Case Study
Let’s Talk About Your Capabilities Roadmap | Parker Avery Blog, April 2024
International Retailer’s New Merchandising Solution Unlocks Vast Improvements​ | Client Case Study
Value Retailer Unlocks Improvements with New Merchandising Roadmap | Client Case Study
Unleashing Category Management Potential to Maximize Profits and Growth | Client Case Study
Hidden Afflictions: How Much Are Clunky Old Processes Costing You? | Retail & CPG Advisor Newsletter, March 2024
Core Merchandising vs. PIM: Which Solution is Right for Your Item Data? | Parker Avery Blog, March 2024
Massive Annual Benefit Expected from Pet Retailer’s New Pricing Strategy | Client Case Study
Telecom Retailer Expects Better Planning with New System Selection | Client Case Study
New Price Optimization Process and System to Improve Retailer’s Margins | Client Case Study
Empowering Brand Excellence With a New Merchandising Academy | Client Case Study
Order Management System Selection and Strategy to Unlock Growth | Client Case Study
Empower Your People with Meaningful Business Transformation | Parker Avery Blog, January 2024
Retailer Expects Strong Results from Best-of-Breed Merchandising Solution​ | Client Case Study
Five Key Elements for a More Intelligent Retail Enterprise | Retail & CPG Advisor Newsletter, September 2023
Strategic Advice and a New Roadmap Boost Store Operations Success | Client Case Study
How to Overcome the AI Hype and Drive Retail Collaboration | Retail & CPG Advisor Newsletter, May 2023
Solving Today’s Retail Inventory Challenges with Strategy and Process | Retail & CPG Advisor Newsletter, June 2022
Introducing Dave Seeley and the Principle of Simple Retail Execution | Talk Retail to Me Podcast, February 2022
Meeting Holiday Demand Requires Data-Driven Forecasting & Flexibility | Sourcing Journal, September 2021
Software Is Not Your Solution | Parker Avery Blog, July 2021
Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era | Contact Pigeon Blog, March 2021
Top 4 Planning Tips for Apparel and Fashion Retailers | CGS Blog, February 2020
Retail Legacy Systems Assessments: Considerations and Approaches to Modernization | Parker Avery Insights