Clay Parnell

President & Managing Partner

Retail Wire Brain Trust Expert Panelist
Retail Wire Brain Trust Expert Panelist
Rethink Retail 2025 Top Retail Expert
Retail Wire Brain Trust Expert Panelist

With well over 1,000 vinyl albums in his collection, Clay appreciates all genres of music. Likewise, he enjoys all categories of retail – fashion, specialty, department store, and grocery. Music and travel provide Clay the ability to gain unique perspectives that translate to tailored approaches for retail and consumer goods challenges.

Clay Parnell has spent over 30 years working as a retail executive and consultant with some of the largest brands in the industry. As part of The Parker Avery Group’s leadership team, Clay focuses on driving major transformation across retail organizations, throughout a multitude of retail segments including grocery, fashion, specialty, department store, and value, among others. Clay brings deep experience, strategic perspectives, and operational expertise to retail and supplier business processes and enabling systems—beginning with strategy, process design, and software selection, through retail solution implementation services. His innovative guidance in merchandising, planning, fulfillment, and supply chain helps retailers manage complex transformations. As a recognized retail leader, Clay has presented at a variety of industry events, including Apparel East, Retail Executive Summit, Retail Connections, Supply Chain Insights Global Summit, and NRF. He holds a Bachelor of Industrial Engineering (BIE) from Georgia Tech and has authored several publications focused on merchandising and transformation. Hailing from Atlanta, he enjoys traveling (when he finds time) and being an ’empty nester’ with his wife.

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Recent Contributions

Sur La Table is betting more on exclusive partnerships to stand out in cookware | Modern Retail, February 2025

NRF Big Show 2025 in Review: AI Dominates, But Brick-and-Mortar Retail Is Evolving | RetailWire, January 2025

Beyond the NRF 2025 Big Show: How Leading Retailers Execute AI for Success | Parker Avery Blog, January 2025

Three Essential Merchandising Capabilities to Lead Retail in 2025 | Parker Avery Blog, December 2024

Purposeful Planning: Retail Quick Wins for a Successful Q4 | Retail & CPG Advisor Newsletter, October 2024

Harmonizing and Modernizing Retail Merchandising: Insights from a Major Jewelry Retailer Project | Talk Retail to Me Podcast, September 2024

Global Jeweler’s New Retail Process and Technology Roadmap Energize Growth | Client Case Study

Retailer Improves the Success of Its Merchandising System Implementation | Client Case Study

Five Keys to Reaching Success with Retail Integrated Business Planning | Retail & CPG Advisor Newsletter, July 2024

Value Retailer Strengthens Its Field Organization for Better Store Performance | Client Case Study

The Secrets to Small-Format Retail’s Success | The Commercial Observer, May 2024

Retailer Selects New Core Support Systems to Streamline Corporate Operations​​ | Client Case Study

Retailer’s Legacy System Replacement Roadmap Prioritizes ROI and New Functionality​ | Client Case Study

Improved Margin and Inventory Results from New Merchandising and Planning Capabilities​ | Client Case Study

Let’s Talk About Your Capabilities Roadmap | Parker Avery Blog, April 2024

International Retailer’s New Merchandising Solution Unlocks Vast Improvements​ | Client Case Study

Value Retailer Unlocks Improvements with New Merchandising Roadmap | Client Case Study

Unleashing Category Management Potential to Maximize Profits and Growth | Client Case Study

Hidden Afflictions: How Much Are Clunky Old Processes Costing You? | Retail & CPG Advisor Newsletter, March 2024

Core Merchandising vs. PIM: Which Solution is Right for Your Item Data? | Parker Avery Blog, March 2024

Massive Annual Benefit Expected from Pet Retailer’s New Pricing Strategy | Client Case Study

Telecom Retailer Expects Better Planning with New System Selection | Client Case Study

New Price Optimization Process and System to Improve Retailer’s Margins | Client Case Study

Empowering Brand Excellence With a New Merchandising Academy | Client Case Study

Order Management System Selection and Strategy to Unlock Growth | Client Case Study

Empower Your People with Meaningful Business Transformation | Parker Avery Blog, January 2024

Retailer Expects Strong Results from Best-of-Breed Merchandising Solution​ | Client Case Study

Five Key Elements for a More Intelligent Retail Enterprise | Retail & CPG Advisor Newsletter, September 2023

Strategic Advice and a New Roadmap Boost Store Operations Success | Client Case Study

How to Overcome the AI Hype and Drive Retail Collaboration | Retail & CPG Advisor Newsletter, May 2023

Solving Today’s Retail Inventory Challenges with Strategy and Process | Retail & CPG Advisor Newsletter, June 2022

Introducing Dave Seeley and the Principle of Simple Retail Execution | Talk Retail to Me Podcast, February 2022

Meeting Holiday Demand Requires Data-Driven Forecasting & Flexibility | Sourcing Journal, September 2021

Software Is Not Your Solution | Parker Avery Blog, July 2021

Retail Trends 2021: What 61 Industry Experts Predict for the Post Covid-19 Era | Contact Pigeon Blog, March 2021

Top 4 Planning Tips for Apparel and Fashion Retailers | CGS Blog, February 2020

Retail Legacy Systems Assessments: Considerations and Approaches to Modernization | Parker Avery Insights

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