Data governance is even more critical these days in sectors such as grocery (where it was not managed well two years ago). In particular, as new grocery fulfillment options have now become mainstream, data governance is essential. Is the customer looking for deli meat? If so, is it sliced deli meat or pre-packaged deli meat? Are they looking for fresh-baked rolls/bread or packaged bread? How companies catalog, attribute, and describe products lead to a happier, and more satisfied customer, and ultimately, more sales.