The Expert Guide to Retail Planning

Strengthen your retail planning capabilities by understanding the processes, leading practices, challenges, and supporting technology.

Retail planning is a term that is widely used across a number of different intricate and related processes, but in the broadest sense, the objective of retail planning is to determine what, how much, and where a retailer intends to sell during a given timeframe while maximizing return on investment (ROI).

Retail planning consists of several interrelated activities typically performed by merchants and/or planners within a retail organization. Although it may seem like a linear process, in many cases the different planning processes are performed simultaneously based on where a retailer is in their calendar.

Many retail planning activities are supported by demand forecasting, which involves plan seeding and takes into account sales revisions related to trends or promotions, or changes in consumer shopping habits.

This article will provide a high-level overview of each of the retail planning processes along with links to Parker Avery’s expert guides, which take a deep dive into each area.

Retail Planning Activities

A typical cadence of retail planning activities includes: