The Expert Guide to Omnichannel Order Management and Fulfillment

The Expert Guide to Omnichannel Order Management and Fulfillment

As the pandemic highlighted the need for advanced retail omnichannel order management and fulfillment capabilities, order management systems (OMS) have become one of the most sought-after retail technologies. Further, many consumer brands have implemented or expanded their direct-to-consumer (DTC) channels, necessitating new or more robust order management capabilities.

Successful order management and fulfillment as a business process reaches beyond a single system or functional area and is tightly integrated across the enterprise.

As Gartner validates, “Much of the functionality attributed to order management is embedded within and touches components within the CRM, ERP and SCM markets as it guides products and services through order entry, processing, and tracking.”