The Expert Guide to Retail Pricing
The management and execution of retail pricing are critical to any retail business, as the retail price presented to a shopper is a key deciding factor for most consumers.
In this expert guide, we provide a comprehensive overview of retail pricing and touch on related functional areas. We also address common mistakes and challenges Parker Avery has witnessed through many client pricing projects. Further, we explore best practices and innovations that can help improve this critical retail capability.
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Contributors
The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.
