Project Description

International Retailer’s New Merchandising Solution Unlocks Vast Improvements​

Parker Avery guided this international client through a new merchandising solution with program management and retail expertise, encompassing merchandise planning, replenishment, and markdown systems.

NEW MERCHANDISING SOLUTION IMPLEMENTED

INTERNATIONAL​ GROWTH PLANS ENABLED

CUSTOMER-CENTRIC STRATEGY SUPPORTED

Client Challenge

The client is an international, multi-channel retailer based in France, offering ready-to-wear, value-priced, fashionable clothing and accessories for men, women, and children. With a complex business model consisting of retail, franchise, and e-commerce channels, the company was rapidly expanding across international borders, reaching 20 million customers in 32 countries. The retailer’s legacy systems no longer supported its growth plans or customer-centric strategy. ​

To support the expanding international needs, consolidate buying power, and improve supply chain efficiency, the company desired to improve its merchandising and inventory management tools and business processes. As such, the company selected a new merchandising solution to support better merchandise financial planning (MFP), assortment planning, forecasting, replenishment, and allocation capabilities.​

In parallel, the client was upgrading their product lifecycle management (PLM) processes and tools to support more efficient and responsive product development processes to align with the company’s target markets.

Parker Avery Solution

The Parker Avery Group worked closely with the client team in program management and business analyst capacities across a multi-track, multilingual retail transformation program that spanned the new merchandising solution.​

Parker Avery led, managed, and tightly coordinated internal and external project experts to successfully execute the five project tracks in parallel. ​ Further, Parker Avery helped the client instill leading practices into the design of the new merchandising solution capabilities. ​

Parker Avery led and provided expertise to the large, global team across several key activities:​

  • Strategic roadmap​
  • Program management​
  • Program structure and governance​
  • Business process mapping​
  • User acceptance testing strategy and scripts​
  • Change management​
  • Organizational design​

Results

Following the implementation, the client expects the new merchandising solution and enhanced business processes will support the company’s customer-centric strategy and enable further international expansion. Further, the company expects to optimize its product lifecycle management processes.​

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The Parker Avery Group helps global retailers and consumer brands solve their most important challenges across omnichannel, merchandising, and supply chain.

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