Project Description

Grocer Expects Massive ROI from Its Successful Price Optimization Implementation

Successful price optimization system implementation driven by industry best practices and strong, structured project leadership, resulting in significant financial benefits and return on investment.

SUCCESSFUL PILOT IMPLEMENTED ACROSS KEY ITEMS

ANNUAL MARGIN INCREASED $100M*

1000% RETURN ON INVESTMENT ACHIEVED*

*Expected

Client Challenge

The client is a rapidly expanding North American division of a multi-billion-dollar international discount grocer. They had selected a new pricing solution, but due to a major system infrastructure transformation in the coming years, the client did not allow any changes to legacy systems to accommodate the new software. In addition, the company needed to integrate newly obtained web-scraped competitor price data into the pricing solution.​

Further, retail pricing decision-making responsibility was shifting from senior executives and store operations leadership to the central buying and pricing teams, making change management crucial to the success of the implementation.

Finally, certain categories such as produce, dairy, alcohol, and fresh meat, faced local laws and distinct data and procedural characteristics related to pricing that necessitated the development of different data feeds, business rules, and process designs.

Parker Avery Solution

The Parker Avery team provided retail pricing leading practices and project oversight while guiding technical discovery, business process design, configuration, change management, data validation, testing, and roll-out support to ensure a successful price optimization implementation. ​

Working closely with the client, Parker Avery performed the following activities to ensure a successful system implementation for the retailer:​

  • Facilitated technical discovery activities to review data and system infrastructure needs and to identify required transformations and gaps​
  • Determined methods for providing required data to the pricing solution without disrupting current core merchandising systems​
  • Led business process design, including future-state processes and roles & responsibilities for multiple categories​
  • Managed system configuration workshops and assisted in setting configurations​
  • Coordinated change management and training activities including stakeholder assessment, strategy development, enterprise communications, training, and post-implementation support​
  • Developed user acceptance testing (UAT) plans and oversaw system testing​
  • Supported the retailer through system implementation and roll-out​

Results

After launching on schedule, the pilot category alone produced enough financial benefit to pay for the 5-year software license in about 10 weeks. After complete roll-out, the client expects to achieve a margin increase of more than $110M a year, translating to project ROI of over 1,000%.​

Ready to achieve a massive ROI on your pricing investment?

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The Parker Avery Group helps global retailers and consumer brands solve their most important challenges across merchandising, supply chain, and omnichannel.

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