In today’s hyper-connected omnichannel environment, organizational change management for retail is a key tenet of not only survival but indeed, success. New shopping habits formed by customers during the last few years challenged every retailer and CPG company to integrate new technologies and create fresh and innovative shopping experiences that also addressed new shopping behaviors resulting from the COVID-19 pandemic. Over the last decade, organizational and technological transformations permeated every function of the ecosystem, bringing change, disruption, and growth to those who leaned into the opportunities.

Much has been written and posited about organizational change and business transformation, but what does it mean to the retail and CPG industries?

In this article, Parker Avery experts take a deep dive into understanding organizational change management (OCM). We also outline modern, proven approaches to how OCM can improve a business’ transformation efforts and how retailers as well as CPG companies can adopt this capability for their unique needs.