This 3-minute video gives an overview of the JEDI Challenge. Developed and delivered by The Parker Avery Group, this program supported six young entrepreneurs in Jamaica by taking them through the development of a comprehensive business plan. Conducted entirely via Zoom over the course of eight weeks, the JEDI Challenge concluded with final presentations by the JEDI participants (“the JEDIs”). Parker Avery awarded cash funding for each of these ventures to help them start and grow their businesses and plans regular touch bases with the young entrepreneurs over the next few years. The firm will continue the program annually, with JEDI 2.0 commencing in the summer of 2022.