The Expert Guide to Organizational Change Management for Retail

Improve your transformation outcomes and project success by mastering how to navigate change within your team.

In today’s hyper-connected omnichannel environment, organizational change management for retail is a key tenet of not only survival but indeed, success. New shopping habits formed by customers during the last few years challenged every retailer and CPG company to integrate new technologies and create fresh and innovative shopping experiences that also addressed new shopping behaviors resulting from the COVID-19 pandemic. Over the last decade, organizational and technological transformations permeated every function of the ecosystem, bringing change, disruption, and growth to those who leaned into the opportunities.

Much has been written and posited about organizational change and business transformation, but what does it mean to the retail and CPG industries?

In this expert guide, Parker Avery experts take a deep dive into organizational change management for retail. We also outline modern, proven approaches to how organizational change management can improve a business’ transformation efforts and how retailers as well as CPG companies can adopt this capability for their unique needs.

CONTENTS

What is organizational change management?

Why is organizational change management important for retail?

What key activities are involved in OCM efforts?

What resources should be involved in change management for retail?

What common mistakes or challenges occur with change management?

How should retailers approach organizational change management?

What other change management factors should retailers consider?

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