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2017

The Parker Avery Group Promotes Sonia Hernandez to Partner

Partner Promotion

ATLANTA, GA – February 24, 2017 – The Parker Avery Group, an Atlanta-based retail consulting and strategy firm, is pleased to announce the promotion of Sonia Hernandez to Partner in the firm. Sonia has been a clear leader in Parker Avery's merchandising practice, advising her clients on leading practices and improvement opportunities in merchandise planning and assortment planning, allocation, replenishment, demand forecasting, inventory management, pricing, promotion management, data integrity / item management, space planning, merchandise reporting and analytics.

"This is a significant achievement for Sonia and salutes her contributions to the firm in client relationships, project delivery, and people development," commented Robert Kaufman, Parker Avery's CEO. "Sonia was a significant contributor to Parker Avery's success in 2016, and she will continue to be a leader in the firm, providing our clients and staff with pragmatic and meaningful insights. I look forward to continuing to build our brand with Sonia as a key member of our leadership team."

Sonia's 20+ years of experience and leadership spans large and small retailers, consulting firms, and retail software companies. Her expertise extends from program management, business process improvement, organizational design and role development, solution selection and implementation, as well as change leadership. She has consulted for and worked in key business roles at retailers including Charming Charlie, Crate & Barrel, Dollar Tree, Harry & David, Kiabi, Lands' End, Orvis, PetSmart, Smart & Final, and The Disney Store.

"I am truly proud to be a part of the Parker Avery team," said Sonia. "I look forward to leading and driving continued success as a trusted advisor and partner to our current and future clients."

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm focused on the retail industry. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, please email contact@parkeravery.com or visit www.parkeravery.com.




2016

The Parker Avery Group and Antuit Formalize Partnership Focused on Retail Analytics

Retail Analytics

ATLANTA, GA – September 27, 2016 – The Parker Avery Group and Antuit jointly announce the creation of a strategic partnership to enhance client adoption of and return on investment from advanced retail analytics solutions.

The partnership combines Parker Avery's retail strategy, implementation, change management and project management experience with Antuit's domain and analytics expertise, most notably in the areas of predictive analytics and pricing for retailers. Antuit's acquisition of Prognos in 2015 deepened the company's retail analytics and pricing capabilities.

Retailers are challenged to leverage increasing amounts of data with advanced analytics solutions to compete more effectively, become more customer-centric and improve overall margins. Parker Avery and Antuit have a solid history of leading projects to improve these critical retail competencies.

"Our combined focus is helping retailers to improve their financial, allocation and replenishment planning by generating a single enterprise demand signal across the organization," said Sam Iosevich, Managing Principal at Antuit. "This analytical foundation also provides the basis for better pricing decisions—from dynamic pricing to promotions to markdown optimization—allowing retailers to positively impact margin and inventory turns."

"Antuit's extensive experience in retail and CPG, coupled with Parker Avery's deep industry and consulting expertise, provides a solid foundation for our clients to adopt innovative practices and truly realize the benefits of advanced analytics," said Clay Parnell, Parker Avery's President and Managing Partner. "Our partnership capitalizes on the strengths of both companies, enabling retailers and CPG companies to achieve meaningful business results."

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm focused on the retail industry. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, please email contact@parkeravery.com or visit www.parkeravery.com.

About Antuit
Antuit is a global analytics company that powers faster, smarter decision-making. Its Decision Engines help clients target, measure and improve mission-critical business metrics and generate demonstrable ROI. This innovative Decision Engines framework features three components: proprietary analytical algorithms enable world-class data scientists and domain experts to unearth the deep insights hidden in data; well-defined methodologies and tools help clients move from data to decisions in a predictable, scalable manner; and strategic visualization provides clarity on the business impacts of decisions. Leading retail, financial services, industrial and CPG brands choose Antuit to solve their most pressing business problems. Founded in 2013 and backed by Goldman Sachs, it has offices in New York, Chicago, Dallas, London, Amsterdam, Hong Kong, Singapore, Tokyo, Auckland, Melbourne, Bangalore, Mumbai and Pune. Visit www.antuit.com to learn more.



The Parker Avery Group Publishes New Thought Leadership on Change Management at the Executive Level

Executive Change Management

ATLANTA, GA – July 1, 2016 – The Parker Avery Group, an Atlanta-based retail consulting and strategy firm, recently published new industry thought leadership focused on the criticality of ensuring that executives understand and embrace change management for large-scale technology implementations and other strategic initiatives. In addition to advising leading retailers and brands, the firm contributes significant thought leadership to the retail industry in the form of insightful points of view, research studies, case studies and webcasts, as well as weekly charismatic, compelling blog posts.

Parker Avery's latest point of view: "Change in the E-Suite: Enhancing the Value of Retail Solution Implementations," authored by Associate Partner and Merchandising Practice Leader, Joshua Pollack, focuses on the challenges and opportunity of effectively engaging senior leaders in guiding their organizations through the major process and organizational changes that are inevitable with most solution implementations.

"In our experience, companies that struggle the most with achieving full benefits from retail technology implementations are those whose executives are not visibly and actively involved in the project," says Pollack. He continues, "Companies cannot simply roll out technology and assume the organization will easily embrace it – every implementation brings changes to people's jobs and new ways of thinking – all requiring prominent project champions from the very top of the organization." Pollack underpins this concept, "It's a different mindset to truly understand and embrace the necessary degree of active support from executives. The change management aspects of these projects are the catapults for obtaining the very best results."

The point of view outlines executive-level change management challenges in terms of sponsorship, resources, collaboration, policies and strategy. It furthers the discussion by recommending and defining specific tactics that should be employed to enhance solution implementation outcomes and achievement of project objectives. The publication builds on the firm's existing collection of thought leadership, which covers additional components of organizational change, as well as assortment planning, merchandising strategy, product development, store operations, inventory management, associate engagement, retail technology, branding, omnichannel and more.

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm focused on the retail industry. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, please email contact@parkeravery.com or visit www.parkeravery.com.



Parker Avery's Clay Parnell to Introduce the Retail Technology Show

Retail Technology Show

ATLANTA, GA – March 25, 2016 – The Parker Avery Group, a boutique retail consulting firm, is pleased to announce that Clay Parnell will be introducing the Retail Technology Show. Considered one of the biggest events dedicated to retail strategy and technology, the show will be held March 30 – 31 in the Atlanta Convention Center at AmericasMart. Spanning two full days, the show's sessions will focus on helping retailers find ways to attract and grow wallet share from today's and tomorrow's customers by creating rich and personal retail experiences with the aid of technology.

As Parker Avery's Managing Partner and President, Parnell brings over 25 years of retail experience and expertise across all dimensions of the show's focus areas. "We are honored to be a part of this year's Retail Technology Show," says Parnell, "the caliber of the speakers and quality of the sessions speaks volumes about the show's ability to deliver immense value to the retailers in attendance." Parnell will deliver the Chairman's Opening and Closing Remarks on Day 2 of the conference, and participate in select Roundtable discussions during the event. Other speakers include CEOs, CIOs, CMOs and Vice Presidents from companies such as Belk, Etsy, Jet.com, Lord & Taylor, Lowes Foods, and The Home Depot, among many others.

The Retail Technology Show USA will feature the following trends:
• In-store Contextual, Mobile and Social: the whys and hows of the retail Context
• Customer Analytics: Segmentation, Predictive, and Real-time
• Merchandising Tech & Assortment Optimization
• Inventory Management: building the next generation retail supply chain
• Multi-Channel Retailing: integrating online and offline shopping
• Bleeding Edge Technology: augmented reality, 3D printing, and IOT
• CIO's Role in Retail Technology: from project to risk and change management

Who Should Attend?
• President, CEO, COO, CIO, CFO, CMO
• VP / SVP / Director of Retail, Marketing, Merchandising, Supply Chain, Store Operations and / or e-Commerce
• MIS, IS, IT Technology, CRM Professionals

Why attend?
The Retail Technology Show is a part of Home Delivery World USA, which started out as a small conference in 2013 with the goal of helping retailers to get their products to their consumers. eCommerce, however, is an industry exploding with growth, and as testament, this once-modest conference has expanded to include over 1,000 attendees, 80 exhibitors, and 30 compelling sessions. The show is designed to provide strategic insight and actionable information to compete and succeed in today's omnichannel retail environment. Sponsoring companies and exhibitors will showcase products and services encompassing:

- In-store technology - eCommerce and mobile commerce
- Digital signage and media - Security and surveillance
- Self service and kiosk technology - CRM solutions
- Point of sale technology - Data analytics and intelligence
- Checkout technology - Loyalty programs
- Order management systems - RFID solutions
- ERP, SCM, Inventory management - Interior design and shop fit out
- Warehouse systems and services - Consultants and advisory
- Supply chain management  

In addition, attendees will have ample opportunities to talk to speakers, sponsors, exhibitors and other attendees before and after sessions as well as during Roundtable discussions, networking breaks, receptions and meals.


Learn More:
To visit the Retail Technology Show site and see the full agenda, click here; you may also register here for the event.

If you would like to schedule a 1:1 meeting with Parker Avery during the show, please click here.

To learn more about Parker Avery's retail services and consulting expertise, please click here; Parker Avery's latest retail industry insights can be found by clicking here.



About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, please email contact@parkeravery.com.




2015

The Parker Avery Group Publishes Research Study: "Unraveling the Mysteries of Assortment Planning"

Assortment Planning Research Published

ATLANTA, GA – November 5, 2015 – The Parker Avery Group, a boutique retail consulting firm, is pleased to announce the publication of its latest research study, "Unraveling the Mysteries of Assortment Planning," compiled by the firm's research and education unit, The Parker Avery Institute. Over the course of several months, the firm surveyed over sixty retail professionals from different segments of the industry with the objective of taking a deep dive into specific Assortment Planning practices and objectives, including the elements most important to retailers, the challenges that exist and plans or considerations for the near future.

"In determining our 2015 research agenda, we contemplated several areas, including pricing strategies, store operations, product lifecycle management, marketing alignment," says Clay Parnell, the firm's President and Managing Partner. "However, through countless discussions with our retail clients and colleagues, there was definitely a common theme: the strong desire to better understand Assortment Planning, how it fits into the overall merchandising environment and how to successfully take advantage of Assortment Planning capabilities as a strategic advantage."

One of the study's areas of focus was on the technology used to support Assortment Planning. Parker Avery discovered a strong majority of retailers continue to rely on spreadsheets and custom developed applications to perform Assortment Planning, despite the emergence over the last decade of viable solutions to support planning capabilities. While use of spreadsheets was expected, the ubiquity of the tool was surprising. In the study, Parker Avery also provides perspectives into retailers' plans to assess and implement more advanced and integrated planning solutions.

In late October, Parnell presented highlights from the study's findings and Parker Avery's own insights on Assortment Planning during one of the main sessions at Apparel Magazine's much acclaimed Apparel East 2015 conference held in New York City. As Title Research Sponsor, associates from The Parker Avery Group also played key roles in the "Ask the Experts" and "Technology Topics" sessions during the conference, focusing on a variety of high priority topics, including the impact of technology on customer engagement, solutions and implications of advanced pricing, as well as objectives and options for clustering. Nearly 100 apparel brand and retail executives were in attendance.

"Based on the high level of interest from not only our study panel, but also from requests for a preview copy of the study's findings and throughout the Apparel East event, without question Assortment Planning is viewed as a crucial element for the success of most retailers," says Parnell. He concludes, "Parker Avery strongly believes that retail brands who fully develop and execute their planning strategies and integrate Assortment Planning processes and tools within their enterprise, will be in prime position to lead the industry."

The study and additional retail research can be downloaded from the firm's website: http://www.parkeravery.com/insights.html#research.

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, contact us at contact@parkeravery.com or visit www.ParkerAvery.com.



The Parker Avery Group Launches Store Inventory Diagnostic Service

Store Diagnostic

ATLANTA, GA – September 8, 2015 – The Parker Avery Group, a boutique retail consulting firm, is pleased to announce the launch of a new diagnostic service offering focused on Store Inventory Management. This service was launched to support omnichannel business models and meet increasingly high consumer expectations, primarily the ability to shop anywhere, anytime and have confidence that retailers' inventory availability is accurate. The traditional store environment was not designed to support today's new integrated channel fulfillment models, such as pick-up-in store and ship-from-store – nor does it support the ability to precisely locate specific products within the retail supply chain. This change in approach has compelled retailers to seek ways to improve their ability to manage inventory to ensure accuracy and visibility. The service targets operational processes, staffing, supporting tools and technologies, as well as store layouts to identify and prioritize specific areas where improvements will help achieve omnichannel inventory objectives.

"We are excited to launch an additional diagnostic service focused on a very crucial element of the store," says Robert Kaufman, CEO of The Parker Avery Group. "As retailers continue to increasingly capitalize on their physical store locations to drive omnichannel strategies, this service will help improve inventory accuracy and visibility, leading to meaningful, bottom-line financial impacts, while lowering inventory investments and enabling a more efficient and customer-focused store staff."

This diagnostic leverages Parker Avery's deep store operations experience to establish a thorough understanding of a company's goals and current store performance levels, including key metrics, operating processes, technology, organizational structure and store facilities. The upstream supply chain environment is also assessed to ensure the entire inventory management process is considered and addressed. Parker Avery compares the current state to relevant industry leading practices as well as alignment with company goals, and identifies key initiatives that – when implemented – support a company's desired future state objectives. Project outcomes include a financial model and prioritized roadmap to provide a clear picture of how, when and at what cost clients' future state objectives can be achieved.

"Parker Avery's diagnostic services are valuable tools that assist companies in identifying their opportunities for improvement and establishing a plan for achieving them," Kaufman adds. "Following the successful implementation of initiatives identified in the Store Inventory Diagnostic, retailers can expect EBIT improvements and positive GMROI impacts of up to seven percent, as well as other significant tangible and intangible benefits."


About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery combines solid retail industry experience with proven consulting methodology to deliver measurable results. We specialize in merchandising, supply chain and the omnichannel business model, integrating customer insights and the digital retail experience with strategy and operational improvements. The Parker Avery Group helps clients develop enhanced business strategies, design improved processes and execute global business models. To find out more about The Parker Avery Group's Store Operations service, contact us at contact@parkeravery.com or visit our Store Operations page



The Parker Avery Group to Sponsor Revionics Insight 2015

Revionics Insight 2015

ATLANTA, GA – August 31, 2015 – The Parker Avery Group, a boutique retail consulting firm, is pleased to announce its participation as Platinum sponsor for Revionics' upcoming Insight 2015 Customer Forum to be held October 18-20, 2015 at the Omni Barton Creek in Austin, Texas. Open to all retailers, the conference's 2015 theme is "Advantage: You," emphasizing Revionics' mission of driving value and ROI for retailers around the globe. Conference attendees will have the opportunity to participate in innovative and educational sessions, customer-led case examples and hands-on workshops that provide compelling insights and deep understanding of how to drive competitive advantages through pricing, promotions and markdown strategies and solutions.

Josh Pollack, Associate Partner at Parker Avery, will lead a session titled "Change in the E-Suite: How to Enhance the Value of Your Implementation & Impact Buy-In." This lively discussion will explore the strategy and policy changes that bring about the highest financial returns for pricing, promotions optimization and assortment optimization solution implementations, as well as identify approaches to ensure those changes not only occur during rollout, but more importantly, persist over the years. Attendees will understand the impact of executive alignment on engendering change associated with the implementation within the organization.

"We are pleased to be sponsoring Revionics' Insight 2015 forum," says Pollack. "The increasing importance of effective retail pricing, promotions and assortment strategies and the solutions that support these strategies is a critical component in leading retailers' current and planned initiatives."

Additionally, headlining this year's event is George Lawrie, Vice President & Principal Analyst for Forrester, who will discuss 2016 trends that will impact price and promotion strategies. In addition, experts from Delhaize and FarmaCorp will share their pricing transformational journeys.

Who Should Attend?
• President, CEO, COO, CIO, CFO, CMO
• VP / SVP / Director of Pricing
• VP / SVP / Director of Retail, Merchandising, Marketing and / or e-Commerce
• MIS, IS, IT Technology Professionals

Why attend?
This complimentary event will provide attendees with a unique opportunity to meet and exchange ideas with peers and learn from experts about transformational innovations in pricing, promotions and markdown.
Best Practices. Hear pioneering ideas and best practices from the top minds in retail and enable your company to achieve best-in-class results.
Roadmap. Learn about Revionics' roadmap, innovations and vision for the future.
Industry trends. Take a pulse of the industry. Find out what industry trends are ahead of you as you prepare your 2016 plans.
Networking. Meet with industry peers, partners and other retail leaders to share insight and learn how to take your pricing, promotion and markdown strategy to the next level.

Learn More:
Visit the Insights 2015 site and see the full agenda and sessions, click here. To register for the event, click here.
If you would like to schedule a 1:1 meeting with Parker Avery during Insights 2015, please click here.
To learn more about Parker Avery's pricing and merchandising services and other consulting expertise, please click here. Additionally, Parker Avery's latest retail industry insights can be found by clicking here.


About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm. The firm's professionals serve as trusted advisors to leading retail and apparel brands. Parker Avery specializes in merchandising, planning, supply chain and omnichannel business models, integrating customer insights and the digital retail experience with strategy, solution implementation and operational improvements to achieve retail business objectives. To find out more about the firm's services and industry thought leadership, contact us at contact@parkeravery.com or visit www.ParkerAvery.com.

About Revionics, Inc.
Revionics is a leader in End-to-End Merchandise Optimization solutions. Revionics empowers retailers around the globe to profitably execute a data-driven omnichannel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics' solutions are powered by demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. To learn more, please visit www.revionics.com.



The Parker Avery Group to Sponsor Apparel East 2015

Apparel East Sponsorship

ATLANTA, Georgia – August 20, 2015 ─ The Parker Avery Group is pleased to announce its sponsorship of Apparel Magazine's upcoming Apparel East conference to be held October 29 at The Roosevelt Hotel in New York City. Themed "Intelligence & Solutions to Innovate Your Business," the conference welcomes apparel brand and retail executives who are interested in market-leading intelligence and business strategy inspiration, as well as technology and solution insights to create competitive advantages.

As Title Research Sponsor, Parker Avery will deliver the general session, "Unraveling the Mysteries of Assortment Planning." During this lively presentation, Clay Parnell, Parker Avery's President and Managing Partner, will shed light on mysteries and truths about retail assortment planning, discuss findings from the firm's recent research study on the topic, and provide insights on how to leverage assortment planning tools and industry leading processes to achieve success in driving alignment between assortments and customer demand as well as enhancing profitability. "We are pleased to partner with Apparel Magazine in bringing together top-of-mind retail themes during Apparel East," says Parnell. "These more intimate conference venues really promote a camaraderie among the attendees, and enable valuable opportunities to share insights and new ideas." Parker Avery will also be featuring content from the firm's recent publication, "Retail Clustering Methods: Achieving Success with Assortment Planning" during the conference's Technology Topic Briefings.

Who Should Attend?
• President, CEO, COO, CIO, CFO, CMO
• VP / SVP / Director of Product Development, Supply Chain, Sourcing, Manufacturing, Logistics and / or Warehousing & Distribution
• VP / SVP / Director of Retail, Merchandising, Marketing and / or e-Commerce< • MIS, IS, IT Technology, CRM Professionals

Why attend?
Apparel East will provide strategic insight and actionable information into key strategies for succeeding in today's retail environment and will include:
• Pre-Conference Share Groups titled "Customer Intelligence & Engagement: State of the Industry" and "The Next Level of Customer Analytics and Why It Will Matter to Every Brand"
• Opening Keynote: "Retail's New Norm – From Deep Brand Engagement to the Ultimate Omnichannel Experience"
• Ask the Experts Panel Discussion: "How Technology Will Help Us Win the Consumer"
• Technology Topic Briefings, Technology Exhibit Area, Networking Luncheon and more

In addition, this is a small-format, invitation-only conference, not a hectic large convention. Retailers attending will have the opportunity to talk to speakers and other attendees before and after sessions as well as during networking breaks and lunch. Apparel East provides a unique setting to exchange ideas and form new relationships with industry peers that will ultimately deliver significant business value.

Learn More:
To visit the Apparel East 2015 site and see the full agenda, click here; to register for the event, click here.
If you would like to schedule a 1:1 meeting with Parker Avery during Apparel East 2015, please click here.
To learn more about Parker Avery's assortment planning services and other consulting expertise, please click here; Parker Avery's latest retail industry insights can be found by clicking here.


About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm that is a trusted advisor to leading retail brands. Parker Avery combines practical industry experience with proven consulting methodology to deliver measurable results. The firm specializes in supply chain, merchandising and the omni-channel business model, integrating the digital retail experience with strategy and operational improvements. Parker Avery helps clients develop enhanced business strategies, design improved processes and execute global business models. To find out more about The Parker Avery GRoup's Merchandising offerings, contact us at contact@parkeravery.com

About Apparel Magazine
Apparel Magazine offers technology and business insight from concept to consumer, providing competitive, actionable information to executives representing the world's most successful apparel brands, retailers and manufacturers. Its targeted content addresses Retail Intelligence, Supply Chain, Sourcing & Logistics, Concept-to-Spec and Fiber-to-Fabric. An Edgell Communications publication, Apparel also produces the Apparel East and West Conferences, Apparel's Sourcing Summit at MAGIC, the Apparel Executive Forum and annual Share Groups. It also delivers numerous web events, e-Newsletters, apparelmag.com, a variety of leading-edge industry research and thought leadership reports, buyer's guides, infograms, whitepapers and more. Apparel has been continuously published since 1959. To learn more about Apparel Magazine, please visit http://apparel.edgl.com/magazine



Parker Avery Group to Reveal Assortment Planning Study Findings at Apparel East in October

Assortment Planning Research

ATLANTA, Georgia – July 15, 2015 ─ The Parker Avery Institute, the research arm of The Parker Avery Group, launched its 2015 research study focused on retail assortment planning. Titled "Unraveling the Mysteries of Assortment Planning," this study seeks to explore retailer perspectives on the subject, comprehend the many definitions of assortment planning across the retail landscape, and explore variations in how assortment planning is used in today's omnichannel retail environment. Parker Avery will also investigate the use of assortment planning tools and solutions, as well as retailers' existing and desired capabilities to support this strategic retail business process.

The study will be conducted during July and August of 2015, with the final report to be published in November. In addition to the study findings, Parker Avery will provide insights on how retailers can leverage assortment planning tools and industry leading processes to achieve success in driving alignment between assortments and customer demand as well as enhancing profitability.

Parker Avery's president and managing partner, Clay Parnell, will present the study's key findings and insights at Apparel Magazine's acclaimed "Apparel East" fashion retail event to be held Oct. 29 in New York City. Click here for more details about Apparel East.

Parker Avery welcomes retail merchandising and planning professionals to participate in the study. Please contact the firm's research department if you are interested in participating.

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm that is a trusted advisor to leading retail brands. Parker Avery combines practical industry experience with proven consulting methodology to deliver measurable results. The firm specializes in supply chain, merchandising and the omni-channel business model, integrating the digital retail experience with strategy and operational improvements. Parker Avery helps clients develop enhanced business strategies, design improved processes and execute global business models. To find out more about The Parker Avery GRoup's Merchandising offerings, contact us at contact@parkeravery.com

About Apparel Magazine
Apparel Magazine offers technology and business insight from concept to consumer, providing competitive, actionable information to executives representing the world's most successful apparel brands, retailers and manufacturers. Its targeted content addresses Retail Intelligence, Supply Chain, Sourcing & Logistics, Concept-to-Spec and Fiber-to-Fabric. An Edgell Communications publication, Apparel also produces the Apparel East and West Conferences, Apparel's Sourcing Summit at MAGIC, the Apparel Executive Forum and annual Share Groups. It also delivers numerous web events, e-Newsletters, apparelmag.com, a variety of leading-edge industry research and thought leadership reports, buyer's guides, infograms, whitepapers and more. Apparel has been continuously published since 1959. To learn more about Apparel Magazine, please visit http://apparel.edgl.com/magazine



The Parker Avery Group to Attend PI Apparel 2015

PI Apparel 2015

ATLANTA, Georgia – June 1, 2015 ─ The Parker Avery Group will attend PI Apparel 2015 in New York City, June 23- 24 at the Union League Club. PI Apparel brings together the fashion, apparel and footwear industry to discuss the challenges and opportunities offered by modern technology in the continuous improvement and streamlining of product lifecycles from cradle to grave.

After two successful years in London, the event will be held in New York for the first time this year. Attendees are leading brands, retailers, technologies and thought leaders who focus on Product Lifecycle Management (PLM) and Merchandise Planning innovations. Speakers include representatives from Marc Jacobs, J.Jill, Black Diamond, Kohl's, adidas, Harley-Davidson, Catherine's, Target, Aeropostale and Donna Karan.

To attend PI Apparel or to learn more about the event, please visit their site: http://apparel.picongress.com




The Parker Avery Group, Revionics and RIS News to Host Webinar About Strategies for Omni-Channel Pricing

The Parker Avery Group Hosts Pricing Webinar

AUSTIN, Texas – May 20, 2015 ─ Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions, announced today that it is hosting an interactive webinar with The Parker Avery Group, a leading retail strategy and management consulting firm, and RIS News, a leading retail trend and news magazine. The webinar, titled "The Price is Right—Strategies for Omni-Channel Pricing," will take place on Wednesday, June 17, 2015 at 2:00 p.m. (ET) / 11:00 a.m. (PT).

This webinar will educate retailers about key considerations for developing pricing strategies for omni-channel shoppers who have come to expect convenience, price transparency and easy access to products and information. Retailers will learn effective strategies for the "now" consumer, which will help strengthen customer loyalty, profits and competitiveness, while enabling a seamless and gratifying shopping experience via any shopping channel – online, in-store and/or mobile. Details are below. Click here to register.

Title: The Price is Right: Strategies for Omni-Channel Pricing
Date: June 17, 2015
Time: 2 p.m. ET / 11 a.m. PT
Moderator: Joe Skorupa, Editorial Director, RIS News
Speakers: Jeff Moore, Chief Science Officer, Revionics
                 Josh Pollack, Associate Partner, The Parker Avery Group

Webinar Abstract:
To keep in step with the "now" consumers, retail leaders need to consider the trade-offs between profits and customer value.
This live, interactive webinar will cover:
• The pros and cons of single price and differentiated pricing strategies for multi-channel and omni-channel retailers.
• When retailers should choose price discrimination and when they should not.
• Key factors that influence customer acceptance of differentiated pricing and key benefits from harnessing the power of price optimization tools.
Register now to reserve your seat for this 'can't miss' webinar.

Share This:
LinkedIn:
Is your pricing strategy in step with today's omni-channel shoppers? Join RIS, Revionics and the Parker Avery Group on 6/17 at 2 p.m. for a live webinar: http://goo.gl/TBCDlh

Twitter:
Are your prices right for #omnichannel shoppers? Turn pricing power into profits @Revionics @parkeravery @risnewsinsights http://goo.gl/TBCDlh

Facebook:
Are your prices right for #omnichannel shoppers? To turn pricing power into profits, join Revionics, The Parker Avery Group and RIS News to learn proven strategies - June 17, 2015- http://goo.gl/TBCDlh

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm that is a trusted advisor to leading retail brands. Parker Avery combines practical industry experience with proven consulting methodology to deliver measurable results. The firm specializes in supply chain, merchandising and the omni-channel business model, integrating the digital retail experience with strategy and operational improvements. Parker Avery helps clients develop enhanced business strategies, design improved processes and execute global business models. For more information, visit www.ParkerAvery.com.

About Revionics, Inc.
Revionics is a proven leader in End-to-End Merchandise Optimization solutions. Over 40,000+ retail locations around the world optimize with Revionics across 18M+ products and 2.2B+ sku/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omni-channel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics' solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities' Hot 100 Software Company. To learn how you can compete more profitably, please visit www.revionics.com.



The Parker Avery Group Consulting Firm Certified in ecVision Partner Program

ecVision

ISELIN, NJ – January 20, 2015 ─ ecVision, the leading supply chain collaboration platform provider for retail, today announced the inclusion of The Parker Avery Group in its Consulting and Implementation Partner Programs to further streamline clients' rapid adoption and return-on-investment derived from ecVision solutions. The Parker Avery Group is an Atlanta-based retail consulting and strategy firm that advises leading retail and consumer packaged goods companies.

The ecVision Partner Program is designed to provide partner organizations with the tools to support, enable and extend ecVision's award-winning supply chain solutions. As a Consulting Partner, Parker Avery will perform business process consulting, change management, user-based training and other traditional consulting services. Parker Avery will also serve as an ecVision Implementation Partner, specializing in project management, requirements analysis and documentation, as well as system configuration.

"We are pleased to align with The Parker Avery Group to accelerate the integration of our solutions into our customers' business environments," says Gary Barraco, VP of Industry Development for ecVision. "Their participation in our Partner Program provides expertise to meet our customers' demands for technology that optimizes product lifecycle and supply chain operations."

"ecVision's 16 years of experience in the retail industry coupled with Parker Avery's supply chain and consulting expertise, provides a solid foundation for our clients to adopt leading practices around supplier management, quality assurance and compliance," says Robert Kaufman, CEO of The Parker Avery Group. "The marketplace's competitive environment and consumer expectations will continue to increase over the next several years, and it's more important than ever for retailers to take advantage of transformational opportunities and organizational change to truly realize the benefits of supply chain collaboration enabled by leading solutions."

For more information about The Parker Avery Group, visit www.ParkerAvery.com. For more information about ecVision, visit www.ecVision.com. Information about the ecVision Partner Programs can be found at: www.ecVision.com/partners.php.

About The Parker Avery Group
The Parker Avery Group is a boutique strategy and management consulting firm that is a trusted advisor to leading retail brands. Parker Avery combines practical industry experience with proven consulting methodology to deliver measurable results. The firm specializes in supply chain, merchandising and the omnichannel business model, integrating the digital retail experience with strategy and operational improvements. Parker Avery helps clients develop enhanced business strategies, design improved processes and execute global business models.

About ecVision
ecVision offers a cloud-based supply chain collaboration platform that optimizes product lifecycle and supply chain processes. The enterprise platform, ecVision SuiteTM, reflects the standardized business processes from design to delivery, creating a single collaborative solution for private label brands, retailers and their trading partners. With increased visibility and workflow, users can improve their reaction time to demand changes, shorten product lifecycles, lower product and materials costs, and improve sourcing and logistic efficiencies.



2014

Seasoned Retail Executive Joins The Parker Avery Group

The Parker Avery Group Enhances Its Leadership Team

ATLANTA, GA – June 9, 2014 – The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce that retail industry veteran Clay Parnell has joined the firm as President and Managing Partner. Parnell brings 26 years of deep retail consulting and industry experience working in all facets of the industry, most recently as Vice President Merchandising Operations at Belk, where he helped lead the company's far reaching merchandising transformation.

"We are honored to have Clay join The Parker Avery Group," says CEO Robert Kaufman. "Clay's many accomplishments as a consultant, software, and industry executive speak volumes about his knowledge, work ethic and can-do attitude. I am personally very excited to have the opportunity to once again work with him, and I look forward to partnering with him in leading the firm to new heights." Kaufman continues, "I know Clay will bring passion, strategic vision and an inner calm that will be extremely well-received by our clients and will be a model for members of the firm to follow."

Parnell has an extensive track record as a successful consultant to senior executives of leading retailers. He brings to Parker Avery a broad spectrum of experience across functional disciplines, including merchandising, buying, planning, supply chain and omnichannel, as well as related systems and technologies. As President and Managing Partner, he will have responsibilities to further strengthen the firm's offerings, methodologies and experience, as well as work directly with clients in delivering Parker Avery services and value.

"This was an easy decision for me," states Parnell, in speaking of joining the consultancy. "The Parker Avery Group has such a valuable brand in retail which you do not find at many consulting firms. The combination of firm size, track record of success, client relationships, and the growth potential for the firm, are truly second to none. I've known Robert and others at Parker Avery for years, and I am excited to be working with such a strong team." Parnell has worked with some of the world's leading retailers including Macy's, Walmart, The Limited (now L Brands), Cabela's, Advance Auto Parts, Kirkland's, Office Depot, Publix, Meijer and Wegmans.

To download the PDF of this press release, click here.

The Parker Avery Group Launches Diagnostic Services for Omnichannel and PLM

Omnichannel and PLM

ATLANTA, GA – January 13, 2014 – The Parker Avery Group is pleased to announce the launch of a new Diagnostic service offering for Omnichannel and Product Lifecycle Management (PLM). In order to meet the exceedingly high expectations of their customers, companies are seeking product innovations, time-to-market improvements, and cradle to grave efficiencies. However, organizations often do not know which parts of their organization are most in need of improvement nor how best to plan and mobilize efforts to implement change. Parker Avery's Diagnostic services are valuable tools that assist companies in identifying their opportunities for improvement and establishing a plan for achieving them.

"We are pleased to launch a series of Diagnostic services for Omnichannel and PLM," says Robert Kaufman, CEO of The Parker Avery Group. "These tools will assist our Retail clients in developing a strategy and plan that connects their desired future state in these areas with their overall business objectives."

The Parker Avery Group's Diagnostic service starts with developing an understanding of a client's key objectives, current capabilities, business challenges and resources. Identifying improvement opportunities within targeted functional areas of the business follows this initial step. These specific improvement opportunities are a critical deliverable, and serve as an input to the development of a high-level roadmap depicting the major activities required to achieve the identified improvements, as well as for establishing a foundation for creating the supporting business case. A key outcome of the Diagnostic is a platform for discussing the different challenges and capabilities needed to address clients' organizational, process and system changes.

"Our consultants provide thought leadership and guidance, taking the time to understand a retailer's unique culture, business processes, organizational structures, strategies and talent," says Kaufman. "With the results of the Diagnostic in hand, clients will ultimately be able to refine their goals into an actionable plan that can deliver meaningful business process and systems capability improvements."

To find out more about The Parker Avery Group's Omnichannel and PLM Diagnostic Solution contact us at: contact@parkeravery.com



2013

The Parker Avery Group to Sponsor Gerber Technology's ideation 2013 Conference

Gerber ideation 2013

ATLANTA, GA – September 17, 2013 – The Parker Avery Group is pleased to announce it will sponsor Gerber Technology's 15th Annual Software Conference, "ideation 2013" to be held October 10-11, 2013 at the Westin Hilton Head Resort & Spa on Hilton Head Island, South Carolina.

The ideation 2013 event is a premier software conference dedicated to fashion and retail professionals, who rely on PLM and CAD solutions from Gerber Technology to get products to market faster, minimize costs and ensure quality. The conference features two days of information-packed panel discussions, educational breakout sessions, hands-on workshops, peer-to-peer sessions, demonstrations, strategic executive sessions and case studies from industry leaders.

Parker Avery CEO Robert Kaufman and PLM Practice Leader Laura McCann Ramsey will be conducting a session titled "Navigating the Path to PLM Excellence – A PLM Maturity Model." During this workshop, Parker Avery will discuss key process areas that identify the stages of an organization's readiness within each level of PLM maturity. Parker Avery will show workshop attendees how to assess their own level of PLM maturity, understand the key elements required to improve their PLM capabilities, and develop a roadmap to traverse their path to PLM excellence.

Other sessions include:
• There's an App for That - PLM Mobility Suite – Roadmap
• Are You Linked in? Silhouettes/Style Linking
• Trending Now – webPDM upgrades
• Best-Laid Plans: Intro to Cut Planning
• Cut to the Chase: Cut Quality Improvements

Additionally, attendees at ideation 2013 will enjoy sharing their experiences as users of Gerber Technology's software products with their industry peers, in the beautiful setting of Hilton Head Island, a popular vacation destination, known for its beautiful beaches and world-class golf courses.

For more information regarding ideation 2013, please visit: http://www.gerbertechnology.com/ideation/index.html



Product Lifecycle Management Industry Expert Joins Parker Avery

NEW HIRE

NEW YORK, NY - September 17, 2013 - The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce that Laura McCann Ramsey has joined the firm as an Associate Partner. McCann Ramsey is a Product Lifecycle Management (PLM) industry senior executive with over 20 years of international and domestic experience in high tech, fashion, design, sourcing and marketing. She has led projects involving global business strategy and delivery, software implementation and integration, software product management, web and enterprise application development, marketing and product development.

"Laura's extensive background in fashion, technology and entrepreneurship bring to Parker Avery a unique blend of skills that we are very excited about," said Robert Kaufman, Parker Avery's CEO. "Her deep PLM expertise in design, development and implementation plus her high energy and creativeness combine perfectly with her leadership and industry knowledge to complement and enhance Parker Avery's ability to deliver valuable projects for our clients."

Prior to joining Parker Avery, McCann Ramsey was at WYSWYG, a boutique Digital Agency. Her experience also includes founding two companies focused on PLM, sourcing and developing apparel products for leading vertical retailers. She has also authored several articles, webcasts and publications focused on PLM, the fashion industry and entrepreneurship. "I am pleased to join the team at The Parker Avery Group," stated McCann Ramsey, "Retailers implementing PLM require senior level managers with deep industry experience and thought leadership to execute and deliver results. Parker Avery's PLM practice has such a team. I look forward to being a part of it and becoming a trusted and strategic partner to our clients."

McCann Ramsey has worked with a number of world-class organizations: Banana Republic, Gap Inc., Stylesight and the United States Department of Defense. Her responsibilities at Parker Avery will include working with clients, leading consulting teams and building the PLM capabilities for the firm.



International Retail Industry Executive Joins Parker Avery

NEW HIRE

NEW YORK, NY - September 11, 2013 - The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce that retail industry veteran Ilana Rosen has joined the firm as an Associate Partner. Rosen brings over 14 years of deep international retail experience working in Asia, Africa, Latin America and the Middle East, in all facets of the retail industry, including over 10 years in executive positions – most recently as Director of Retail at the Pebble Beach Company.

"We are thrilled to have Ilana join Parker Avery and bring her incredible retail experience to strengthen our team," said Robert Kaufman, Parker Avery's CEO. "Her proven track record of success in international retail and store operations is an example of Parker Avery's commitment to engage solid and relevant retail industry experience to bring tremendous value to our clients."

Rosen has also served in a consulting capacity to senior executives of leading retailers. She brings to Parker Avery extensive international retail strategy and business development experience as well as operating skills across a broad spectrum of functional disciplines, including marketing/branding, buying, planning, merchandising, store operations and competitive/markdown pricing. Her responsibilities at Parker Avery will include working with clients, leading consulting teams and building the Merchandising, International and Omnichannel capabilities for the firm.

"I was attracted to The Parker Avery Group's personalized approach to retail consulting, the firm's consistent track record of delivering measurable and sustainable results, its client list of world renowned retailers and the ability to work with colleagues that bring a wealth of expertise," Rosen stated about joining Parker Avery.

Rosen has worked with some of the world's leading retailers including Bloomingdale's, Capital Mercury Apparel, El Palacio de Hierro, Hudson Bay Company, L.L. Bean, Lord & Taylor, Pebble Beach Company, Neiman Marcus and Saks Fifth Avenue.



Retail Omnichannel Expert Joins The Parker Avery Group

NEW HIRE

ATLANTA, GA – September 3, 2013 – The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce that David Sauls has joined the firm as a Partner. Sauls will strengthen Parker Avery's omnichannel capabilities with his extensive experience leading eCommerce engagements across industry verticals. Sauls' prior experience includes consulting focused on the creation of eCommerce and customer engagement solutions, where he helped retailers and manufacturers improve their customer relationships across channels. He also served as subject matter expert for numerous companies in the creation of digital/online strategies for B2C and B2B interaction models as well as the transition from B2B to B2B/B2C for manufacturing. Sauls' experience also includes the planning and development of transactional commerce, self-service portals, digital marketing and collaboration platforms.

"I am thrilled to be part of The Parker Avery Group. What attracted me to the firm was the professionalism of their team and the value they bring to their clients. I look forward to the opportunities where we can increase that value by providing for a client's omnichannel commerce needs."

Prior to joining Parker Avery, Sauls was an Associate Partner at Infosys Ltd. where he provided subject matter expertise and leadership for eCommerce projects.

"Parker Avery is fortunate to have David join our team and strengthen our existing omnichannel capabilities," said Robert Kaufman, Parker Avery's CEO. "He is known for his strategic insight, disciplined execution and pragmatic leadership, which are all qualities Parker Avery demonstrates for our clients, resulting in successful projects and high client satisfaction."

Sauls has worked with a number of world-class organizations, including: Walmart, Target, Amazon.com, Nordstrom, Darden, Tesco, Waitrose, Boots, Boeing, Sysco and Nissan. His responsibilities at Parker Avery will include working with clients, leading consulting teams, business development and building the omnichannel capabilities for the firm.



The Parker Avery Group to Sponsor RIS's Cross-Channel Retail Executive Summit 2013

RIS 2013

ATLANTA, GA – August 9, 2013 – The Parker Avery Group is pleased to announce it will sponsor RIS's Cross-Channel Retail Executive Summit 2013 (CCRES) to be held September 25-27 at the Four Seasons Resort and Club Dallas at Las Colinas in Texas.

The major theme for this year's CCRES is "4-D Retailing: Roadmap to Seamless Shopping," which will include topics that integrate the store, online, mobile and social elements of today's retail world. The summit will include an exciting and thought-provoking array of events as retailers continue to innovate and define their omnichannel business models.

CCRES is a key opportunity for retail executives to network, share best practices and hear how their peers are leveraging emerging technologies and redesigning their organizations to achieve seamless, omnichannel customer experiences.

Speakers include: Karen Etzkorn, Executive Vice President & Chief Information Officer at Home Shopping Network, Edward M. Schmults, Chief Executive Officer at Wild Things, Artie Byrne, Director of Financial and Store Systems at Barneys New York, James Connell, Vice President of E-Commerce & Marketing at Roots Canada Ltd. and other retailers who are innovating in the omnichannel space.

Sample sessions and presentations:
• Unleashing Mobility to Transform the Store and Shopper Experience
• Mobile Phones, Robots and the Store of the Future
• Personalizing the Customer Experience across Retail's 4 Dimensions
• Lessons Learned in 4-D Retailing
• Omnichannel Inventory & Culture: Perfecting a Ship-from-Store Solution

Parker Avery's focus for CCRES is on Omnichannel Maturity, including lessons learned and implications of moving from a single channel through to true omnichannel retailing.

CCRES is preceded by the Mobile Convergence Forum as a pre-summit symposium, featuring topics such as Digital Customer Engagement, The Mobile Associate, Tech Strategies for Expanding Mobile Functionality and Optimizing the Enterprise for Mobile.

For more information regarding CCRES 2013, please visit: http://risnews.edgl.com/2013-cross-channel-retail-executive-summit



The Parker Avery Group to Sponsor JDA's Annual Global Conference: FOCUS 2013

JDA Focus

ATLANTA, GA – April 2, 2013 – The Parker Avery Group is pleased to announce it will sponsor JDA's FOCUS 2103 annual global conference to be held May 5-8 at the Orlando World Center Marriott Resort and Convention Center in Orlando, Florida.

FOCUS 2013 is the place to be for supply chain professionals who want to network, share best practices and hear how industry leaders are achieving supply chain, merchandising and pricing excellence.

Keynote speakers include: Rudy Giuliani, 107th Mayor of New York City; Ray Kurzweil, one of the world's leading inventors, thinkers and futurists; Hamish Brewer, Chief Executive Officer, JDA Software.

Sample sessions and presentations:
• Executing the Omni-Channel Commerce Experience Profitably
• Disruptions in Retail – How to Shift from a Static to a Dynamic Supply Chain
• Inventory Optimization for a Global Supply Chain at Amway
• Are You Truly Optimizing Your DC Labor? Get Back to Basics on Achieving Maximum Productivity in Your Warehouse

For more information regarding FOCUS 2013, please visit: http://www.jda.com/focus/



The Parker Avery Group to Sponsor the 17th Annual Terry J. Lundgren Center Global Retailing Conference

Global Retailing Conference

TUCSON, AZ – March 8, 2013 – The Parker Avery Group is pleased to announce it will Sponsor the 17th annual Global Retailing Conference, held at at the fantastic Loews Ventana Canyon Resort in Tucson, Arizona, from April 11 - 12, 2013.

This year's theme, Accelerate Your Brand – Get Ahead of Your Shopper, will focus on new ways businesses are engaging customers and encouraging advocacy. By using tools such as digital advancements, marketing strategies, and consumer behavior studies, retailing companies have a better understanding on how to communicate with their customers.

The Terry J. Lundgren Center Global Retailing Conference features an expert lineup of CEOs, Cutting-edge Retail Technologists, Brand Strategists, and Thought Leaders who share winning strategies, retail trends, and a global outlook. editors of Women's Wear Daily (WWD) will assemble the titans of the industry for a two-day summit focusing on leadership. Attended by 250+ apparel and retail presidents and CEOs, the conference is designed to inspire and provoke, offering unique perspectives from those who are successfully realizing their visions in an ever-changing landscape.

Speakers include: Terry J. Lundgren, Chairman, President & CEO of Macy's Inc; Tory Burch, CEO & Founder of Tory Burch; Jim Sinegal, Co-Founder & Former CEO of Costco; Tony Spring, President & COO of Bloomingdale's; Bonnie Brooks, President of The Hudson Bay Company; and Wanda Young, VP of Walmart.

For more information regarding the 2013 Global Retailing Conference, please visit: http://globalretailingconference.org

The Parker Avery Group to Sponsor the WWD Apparel & Retail CEO Summit

WWD Apparel & Retail CEO Summit

NEW YORK, NY and ATLANTA, GA – January 3, 2012 –The Parker Avery Group is pleased to announce it will Sponsor the WWD Apparel & Retail CEO Summit, held at New York City's iconic Plaza Hotel, from January 7 - 8, 2013.

Attendance at the WWD Apparel & Retail CEO Summit is limited to CEOs and Presidents in the apparel and retail industry. This meeting, peer-to-peer in nature, is designed to offer a forum for industry leaders to access focused business intelligence on the critical issues of the day, gain a sense of future issues and direction, and hear case studies and real solutions from CEOs both inside and outside the industry. It also offers a high-level networking opportunity to exchange ideas and establish creative partnerships.

The editors of Women's Wear Daily (WWD) will assemble the titans of the industry for a two-day summit focusing on leadership. Attended by 250+ apparel and retail presidents and CEOs, the conference is designed to inspire and provoke, offering unique perspectives from those who are successfully realizing their visions in an ever-changing landscape.

Topics will Include:
• The Changing Face of Commerce
• The Future of China
• Designers + Brands—Striking the Right Balance
• The Inversion of Influence
• Rethinking Leadership for the 21st Century
• And More

Among the roster of CEOs set to speak are Ron Johnson of J.C. Penney Co. Inc.; Emanuel Chirico of PVH Corp.; Andrew Rosen of Theory; J. Christopher Burch of C. Wonder, and David Dyer of Chico's FAS Inc. There is also a strong lineup of designers, including Marc Jacobs, who will be the dinner speaker Monday night; Lazaro Hernandez and Jack McCollough of Proenza Schouler, and Karl Lagerfeld.

For more information regarding the WWD Apparel & Retail CEO Summit, please visit: http://www.wwd.com/media/summits/apparel2012/index.html

2012

Parker Avery Launches New Blog 'Retail Advisor,' Offering Retailing Best Practices

Retail Advisor Blog

ATLANTA, GA – November 15, 2012 – The Parker Avery Group, an Atlanta based a boutique strategy and management consulting firm, announced the official launch of its blog – Retail Advisor – at blog.parkeravery.com.

Debuting to coincide with the always critical holiday season, upcoming post topics cover Black Friday Strategies, Cyber Monday Consumer Trends, Mobile Showrooming, Digital Marketing & Promotions and Holiday Pricing Trends & Management.

Written by the professionals at The Parker Avery Group who have a combination of executive retail experience and consulting expertise in retail, apparel, marketing, merchandising, store operations and product lifecycle management (PLM), this new blog offers retail and apparel brand executives valuable perspectives on the retail industry.

The Retail Advisor blog is an extension of the quarterly newsletter, of the name, distributed by The Parker Avery Group. The consultancy saw a need in the marketplace for more timely and collaborative updates and strives to provide commentary on the retail industry news, issues and trends that matter most to its clients.

Retailers and press are invited to visit the Retail Advisor blog weekly or subscribe to the blog's RSS feed. Comments are invited (and moderated). Journalists interested in learning more about the blog or interviewing Retail Advisor contributors can contact Samantha Sorrells at contact@parkeravery.com or at 770.882.2205


Parker Avery to Co-Sponsor the 6th Annual Cross-Channel Retail Executive Summit: Reinventing Shopping

Cross-Channel Retail Executive Summit

SAN ANTONIO, TX and ATLANTA, GA – September 17, 2012 – The Parker Avery Group is excited to announce it will be a Title Sponsor of the 2012 Cross-Channel Retail Executive Summit (CCRES), held at the Westin Riverwalk in San Antonio, Texas from October 3 - 5, 2012.

The CCRES will be filled with sessions and networking opportunities to give full focus on strategic business and technology imperatives critical to retailers as they operate and compete in a global, multi-channel marketplace.

The Parker Avery Group will be hosting a workshop entitled, "Dynamic Merchandising, Planning, Pricing and Marketing Across Channels" on Friday, October 5th. This session will allow participants to examine the issues, challenges and solutions that comprise a fully integrated cross-channel retail initiative that sets and hits sales and margin goals.

The Parker Avery Group will also be introducing Melissa Flicek and Keith Tanski of the Target Corporation during the General Session, "Time to Change the Channel: Evolution of a Cross-Channel Retailer" on Thursday, October 4th.

The Social Mobile Convergence Forum will be produced in conjunction with the Cross-Channel Retail Executive Summit to ensure maximum value for attendees.




The Parker Avery Group to Present at the 2012 Annual RIS Retail Technology Conference

RIS Retail Technology Conference

ORLANDO, FL and ATLANTA, GA – April 4, 2012 – The Parker Avery Group, the industry's highest rated boutique strategy and management consulting firm, announced today that the company will be hosting two workshops and participating in a panel discussion at the 6th Annual RIS Retail Technology Conference, held April 11-13, 2012, at the Ritz Carlton, Grande Lakes, Orlando, Florida.

The Parker Avery Group is a Title Sponsor of this event, which brings together leading retail executives and industry experts for a series of interactive and collaborative sessions focused on current business and technology issues.

The Parker Avery Group will be leading and participating in several key sessions:

Workshop: OMNI-CHANNEL INVENTORY ALIGNMENT STRATEGIES
Wednesday April 11th - 1:15 – 2:30 pm
Omni-channel retailing is seamlessly integrating the customer experience across all channels of interaction, including stores, websites, direct mail and catalogs, mobile platforms, social networks, home shopping and gaming. Join other retailers in a roundtable discussion on strategies for managing and optimizing inventories by channel, and across channels, to better meet consumers' expectations and behavior. Explore how mobile retail and social media influence merchandise plans, pricing and fulfillment, and how organizations are evolving to help streamline inventory strategies.

Closing Session: 20 TIPS FOR IMPROVING PLANNING & FORECASTING ACROSS CHANNELS
Wednesday April 11th - 2:50 -3:30 pm
- Mike Matacunas, President & CEO, The Parker Avery Group
- Greg Girard, Program Director, Merchandise Strategies, IDC
- Terry Donofrio, President, Retail Systems & Services

The three session leaders from the symposium will participate in an interactive panel discussion summarizing the key takeaways from the day. Each panelist will offer insightful tips based on their knowledge and session feedback that attendees can take back to their offices and use.

Master Workshop: INTEGRATED PLANNING, PRICING AND FULFILLMENT IN MULTI-CHANNEL RETAIL
Thursday April 12th - 2:00 – 3:30 pm
To better serve today's cross-channel shoppers, retailers seek to offer more targeted products and assortments. In this session, retailers will have the opportunity to discuss with their peers: strategies and practical realities of developing multi-channel merchandise plans, the benefits of channel specific pricing, and the impact of price transparency on their regular pricing and promo/markdown strategy across channels. The Workshop will also address the impact of mobile & e-commerce on fulfillment, different approaches of maintaining pooled versus separate inventories, and how to manage and optimize inventory to best serve each channel.

Leading these sessions will be Mike Matacunas, The Parker Avery Group's founder and CEO. Mike brings more than 20 years of global experience in retail, wholesale, consulting and technology. He specializes in strategy, business processes, organization design and solution delivery.


The Parker Avery Group to Present at PESA 2012 Summit

PESA at UGA

ATHENS, GA and ATLANTA, GA – March 1, 2012 – The Parker Avery Group, an advisor to leading retailers and apparel executives, announced that Courtney Albert would speak during a panel discussion at The University of Georgia's PESA Summit, held March 31, 2012 at Sanford Hall in Athens, Georgia. The Summit exposes college students to professional opportunities and educational seminars regarding entrepreneurship and innovation, the evolution of entertainment sports and marketing, the impact of social media, the future of network television, film, fashion, networking and more.

As The Parker Avery Group's Director of Innovation and Marketing and with over 15 years of industry experience, Albert will be part of the 360° FASHION panel which will delve into the business of fashion from the ground up. The panel, which includes representatives from companies such as Ralph Lauren, will analyze several aspects of the industry from the creative to the business issues – topics any student interested in fashion needs to be knowledgeable about in order to succeed in the industry.

"I am looking forward to talking with students about the many sides of the retail and apparel industry," says Albert. "This is the type of event that I attended in college and that helped me uncover professional opportunities. Plus, it is especially exciting to go back to my alma mater." Albert is a "Double Dawg" having earned her BA and MBA from the Terry College of Business at the University of Georgia. She joined The Parker Avery Group in 2010 and her areas of focuses include: Retail Strategy, Brand Development, Change Management and Business Process Improvement.


Retail Industry Executive Joins Parker Avery

NEW HIRE

The Parker Avery Group continues to expands its West Coast operations.

SAN FRANCISCO, CA – February 23, 2012 – The Parker Avery Group, an Atlanta based boutique retail consulting and strategy firm, is pleased to announce that retail industry veteran Jack Harbaugh has joined the firm as a Partner. Harbaugh comes to The Parker Avery Group with over 30 years experience in leadership roles for retail software and professional services companies. His responsibilities will include working with clients, leading consulting teams and building the West Coast office for the firm.

"Our firm is recognized for the deep domain expertise and high quality work that we bring to clients," said Mike Matacunas, Parker Avery's CEO. "Jack has a proven track record of success in complex transformational projects throughout his career, and we are thrilled to have him join the team and bring his incredible retail experience to Parker Avery."

Before joining Parker Avery, Harbaugh was at SAP as part of the retail industry team. Prior to that, he was a prominent executive with several successful retail start-up and early stage technology companies including 41st Parameter, Evant and Intrepid Systems where he was a co-founder. Harbaugh has worked with some of the world's leading retailers including Staples, Sears, Neiman Marcus, Abercrombie & Fitch, Overstock.com, Williams-Sonoma, Apple, J. Crew, Barnes & Noble and Discount Tire.

2011

The Parker Avery Group Sponsors Women's Wear Daily Apparel and Retail CEO Summit 2011

WWD Apparel and Retail CEO Summit

NEW YORK, NY – November 18, 2011 – The Parker Avery Group, a boutique retail consulting and strategy firm, is pleased to announce that it was a sponsor of the 15th annual Women's Wear Daily Apparel and Retail CEO Summit, held at the Plaza Hotel in New York on November 14 and 15. The theme this year was "Brand Everywhere." The topics discussed covered issues related to expanding a brand globally and locally, creating a modern luxury brand and revitalizing an old one, realizing the next generation of brand identity, interacting with consumers across multiple platforms and marketing in the digital realm range.

"This event was a great opportunity for senior retail and apparel executives to discuss the latest trends and challenges. We're in a period of customer relationship changes that requires CEO's to think differently about channels, brand positioning and operating structure. As seasoned retail professionals, we bring a point of view to the discussion and we enjoyed networking with our clients," said Mike Matacunas, CEO of The Parker Avery Group.

As part of the event, round table discussions, talks and sessions were held with leading retail and apparel CEOs and experts including Tory Burch, Victoria Beckham, President & CEO of Bottega Veneta, President & CMO of Saks Fifth Avenue and CEO of Barneys New York.

In addition to sponsoring the event, The Parker Avery Group recently published a study on Retail Merchandising and Marketing that includes industry statistics on localization, mobile commerce and social media. The study was made available to the CEOs and attendees as part of the event, but can also be downloaded directly from The Parker Avery Group website.

About the Women's Wear Daily (WWD):
For 100 years, Women's Wear Daily (WWD), a property of Fairchild Fashion Media, has been the daily media of record - and THE industry voice of authority - for senior executives in the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. WWD hosts several summits each year in categories such as men's wear, footwear, denim, beauty, digital, sourcing/global markets, apparel and more.


The Parker Avery Group's Founder and CEO is Recognized by Business to Business Magazine as a 2011 Top Entrepreneur

Business to Business Top Entrepreneur

ATLANTA, GA – November 10, 2011 – Business to Business magazine honored the Top 25 Entrepreneurs and Ones to Watch in Metro Atlanta on November 3, 2011 at a dynamic awards ceremony and dinner held at the Georgia Tech Hotel & Conference Center. Winners will also be featured in the November/December issue of Business to Business

Each year, Business to Business magazine recognizes the top entrepreneurs of the South. Winners are entrepreneurs who have created innovative, high achieving companies and have contribute to their industries and business communities. A diverse collection of industries are represented, including those from real estate, retail, law and technology.

"There are several achievements that have defined our success," says company founder and CEO Mike Matacunas. "The first is our 100% client satisfaction metric. We actively measure this and constantly look for feedback from our clients on our strengths and opportunities. The second is our steady top-line growth based on continually delivering for clients like Wal-Mart, Lands' End, Carter's, et al. The third is our collegial culture that reflects in our client work and the respect our team has for each other. The fourth is building a successful consulting firm in a challenging market and a compressed economic climate. These are some of the achievements that define us as a firm."

Based on The Parker Avery Group's growth and sustainability, as well as entrepreneurship, the boutique strategy and management consulting firm is proud to have been chosen as "One to Watch" in the Atlanta business scene.


The Parker Avery Group Publishes Papers on Group Buying, Mobile Retail and Retail Product Development

Retail White Papers

ATLANTA, GA – March 31, 2011 – The Parker Avery Group, an Atlanta-based management consulting and research firm with clients such as Wal-Mart Stores, Lands' End, Toys "R" Us, Cabela's and PetSmart, recently published three papers for retailers wanting to improve or develop in the areas of Group Buying, Mobile Retail and Product Development:


“In addition to strategy, business and implementation services to retailers, we offer our clients thought leadership, research and Points of View on important industry topics and challenges. We believe mobile commerce, group buying and integrating customer insights with product development are important, timely topics,” said company founder and CEO Mike Matacunas.

The authors of these papers, Robert Kaufman, Scott Kern and Courtney Albert, have more than 40 years of combined experience leading retailers around the world on strategy projects and major transformational initiatives. Their experience covers a wide variety of issues including customer insights, branding, social media, mobile commerce, channel operations, merchandising and supply chain. Webcasts will be published in April and May to provide retailers with additional in-depth analysis.


The Parker Avery Group Posts Record Revenue and Growth in 2010

Parker Avery Record Growth

NEW YORK, NY and ATLANTA, GA – January 9, 2011 – The 100th Annual National Retail Federation Conference - The Parker Avery Group, an Atlanta-based professional services firm, announced today that it bested previous year performance by more than 31% while receiving high client satisfaction ratings from clients such as Wal-Mart Stores, PetSmart, Cabela’s, Toys”R”Us and others. In addition, the firm launched a new website and moved offices to a larger Atlanta location.

“Our on-line retail education business is now well under way and there are numerous indicators of the strength of the business; client relationships, brand awareness and retention rates are at an all-time high. Despite a tough retail environment early in 2010, new clients made up the majority of our revenue and we see this continuing in 2011 as the recovery continues,” said company founder and CEO Mike Matacunas.

“As another successful project draws to a close, I want to reinforce how much the Parker Avery team has meant to our business and the outstanding contribution they provide. In all, just another example of fantastic support of our mission,” said a senior executive of a large global retailer.

In 2010, The Parker Avery Group received a 2010 Pacesetter Award from the Atlanta Business Chronicle and was recognized by SPI Research as the Best-of-the-Best professional services firm out of 225 consulting organizations based on leadership, client satisfaction and overall performance.

2010

The Parker Avery Group Sponsors the 2010 Cross-Channel Retail Executive Summit

Cross-Channel Retail Executive Summit

SCOTTSDALE, AZ – September 1, 2010 – Retail Info System News (RIS News) hosted the fourth annual Cross-Channel Retail Executive Summit held September 15 - 17, 2010 in Scottsdale, Arizona. This invitation-only summit outlined strategic business and technology imperatives critical to retailers as they operate and compete in a multi-channel marketplace.

Participants enjoyed a wealth of opportunities for effective peer-to-peer networking, exchanged information and ideas, and built lasting business and personal relationships. Mike Matacunas, CEO of The Parker Avery Group, cited that this event was beneficial to the future of retailing because "leading retailers need to become more flexible and responsive to channel trends and timing to maintain customer loyalties and build brand equity. Cross-channel retailing requires retailers to change."


The 2010 Professional Services Maturity Model Benchmark Report

Retail Consulting Benchmark Report

The Parker Avery Group was named one of the best professional services organizations in SPI Research's 2010 Professional Services benchmark report.

In comparison to 225 other professional services firms across industries, Parker Avery was identified as one of the 'best of the best' based on vision, client value, delivery excellence and overall performance.

"We are honored to be recognized as an outstanding professional services firm," said Mike Matacunas, CEO of The Parker Avery Group. "We are passionate about professional services and delivering value to our clients."


Parker Avery Sponsors RSR Research's "Getting Back to Good: Pricing 2010" Study

Retail Pricing Research Study

RSR Research, an analyst firm providing market intelligence on retail technology trends, announces the results of its latest research report, "Getting Back to Good: Pricing 2010." The research shows retailers continuing to invest in core pricing capabilities, with a broader view of how price optimization fits within the retail enterprise. The data also finds stores and competitors playing less of a role in determining prices, as retailers try to recover from 2009.

"Getting Back to Good: Pricing 2010" contains analysis of the business drivers, opportunities, and organizational constraints surrounding retail pricing and promotions, as well as recommendations for creating successful pricing capabilities.

"This is timely and insightful research for retail executives," says Dana Andrews, Associate Partner of The Parker Avery Group. "It substantiates our belief that back to basic pricing processes and capabilities make a difference."


Manthan Systems Appoints Parker Avery as Strategic Partner

Manthan Systems

BANGALORE, INDIA and ATLANTA, GA – In January, Manthan Systems appointed Parker Avery as a strategic partner to jointly offer strategy, best practice guidance and cutting edge business intelligence capabilities to retailers.

"The ARC solutions are an impressive example of innovative technology that can dramatically improve Retailer capabilities. From role-based merchandising intelligence to customer analytics and supplier collaboration, the Manthan products are focused on the retail industry and rapidly enabling process change. We're excited about Manthan's growth in the US market and our appointment as a strategic partner," said Mike Matacunas, CEO of The Parker Avery Group.

2009

Parker Avery Sponsors the First Atlanta Retail Forum

Atlanta Retail Forum

ATLANTA, GA – The Parker Avery Group sponsored the first Atlanta Retail Forum at the Crowne Plaza Ravinia hotel in Atlanat, GA. The event was a successful gathering of professionals from The Home Depot, Macy's, Carter's, Georgia Pacific, Manhattan Associates, User Insights and The Atlanta Journal Constitution.

"We were excited to sponsor the event and provide a forum for Atlanta Retail professionals to network, discuss the industry and meet. In this Retail economy, it is important we go beyond blogging, texting and social networking to spend time with each other and discuss opportunities," said Dana Andrews, Associate Partner of The Parker Avery Group.

Please visit our ARF page to view photos from the event and make sure you're on the invitation list for the next event.


Parker Avery Responds to Market Needs with Outsourced Merchandising and Inventory Management Services

Merch and Inv Mgmt

ATLANTA, GA – The Parker Avery Group is pleased to announce outsourced Merchandising and Inventory Management Services. These services provide core merchandising and inventory management business functions in an outsourced staffing model. The benefit for Retailers is lower operating costs, improved sales and profit performance and a greater focus on strategic capabilities.

"We believe that most retailers need to change their basic operating structure to power through the economic challenges of today. The 2010 Retailer needs to be leaner and have higher leverage on third parties to compete. As ex-merchant and inventory executives who understand Retail within a highly accomplished professional services firm, we are the right partner for executives who understand this shift" said Mike Matacunas, Chief Executive Officer.

"Outsourcing is no longer only for technology. We can create significant bottom line value for our clients who are willing to think differently about how to succeed and take advantage of our expertise."

2008

Parker Avery Announces Expansion of Replenishment Strategic Services

Replenishment

ATLANTA, GA – The Parker Avery Group is pleased to announce the expansion of its Replenishment strategic services group. The strategic services group provides clients expert advice on strategy, process, organization structure and solution configuration for Demand Planning, Forecasting, Profiling, Data Cleansing, Slow Mover Management, Replenishment and Multi-Echelon Inventory Optimization.

"In this market, companies need to identify and focus on lowering inventories and turning product. By adding a number of specialists and industry thought leaders to our firm, our replenishment and inventory expertise is unmatched and helps clients find and deliver on these opportunities," said Mike Matacunas, CEO of The Parker Avery Group.

2007

Parker Avery Pledges 1% of Revenue to Community and Environment

Charity

ATLANTA, GA – The Parker Avery Group is announcing the commitment of 1% of revenues to improve the environment. These funds will be donated to various non-profit organizations with high Charity Navigator ratings and causes that directly improve the environment and local communities.

"Commitment to Community is one of the founding principles of our business. We are pleased to be able to make this pledge and look forward to growing our business and contributions over the next few years." said Mike Matacunas, Chief Executive Officer.



The Parker Avery Group is a boutique strategy and management consulting firm.  We are a trusted advisor to leading retail and consumer packaged goods companies. We specialize in integrating customer insights and multi-channel business models. Contact The Parker Avery Group at contact@parkeravery.com with questions or for more information.