Project Description

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MARIETTA, GEORGIA    March 10, 2021. Retail and consumer goods consulting firm, The Parker Avery Group, recently joined other leading companies in sponsoring the Retail Orphan Initiative (RetailROI) organization. Earlier this year, Parker Avery sponsored the charity’s SuperFriday virtual event, which raised over $200K in just a few weeks.  The event featured Darryl McDaniel of RunDMC, who described his inspirational life story about his own journey from foster care to Rock ‘N Roll Hall of Fame.

“Most of our team participated in the SuperFriday virtual event this past January,” says Clay Parnell, Parker Avery’s President & Managing Partner.  “We were driven to find ways to support these children who need so much.”

The Parker Avery Group is also a sponsor of RetailROI’s March Gladness event, a fundraiser to raise money that will provide funding for projects in Jamaica, Dominion Republic, Honduras, and Guatemala, among other areas.  March Gladness participants donate in exchange for tournament brackets, as well as chances to win prizes provided by event sponsors, including a MacBook Air and gift cards to top retailers.

"Many of these children literally have nothing, and our collective efforts can deliver necessities like clean water and clothing, as well as build schools and develop education and skills programs to improve their lives.”

Parker Avery recently met with Greg Buzek, a trustee on RetailROI’s board of advisors, to determine how the firm can continue to support the organization.  “We are so pleased companies like The Parker Avery Group are joining us in helping these kids and communities,” says Buzek. “Many of these children literally have nothing, and our collective efforts can deliver necessities like clean water and clothing, as well as build schools and develop education and skills programs to improve their lives.”

Parker Avery is planning a team trip to one of RetailROI’s impoverished areas with the purpose of identifying specific projects that need funding and support.  “It’s important to see the sites in person and meet some of the children and people we will help,” says Parnell.  “Getting physically involved in driving meaningful projects and improving the lives of these kids only makes us want to help more.”

About RetailROI

RetailROI, Inc.’s purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.

To learn more, please visit https://www.retailroi.org/

About Parker Avery

The Parker Avery Group helps retail and consumer goods companies through strategy development, business process design, advanced analytics, change management, and solution implementation. The company’s roster of clients includes many of the world’s most prominent retail and consumer brands.

To learn more, please visit https://parkeravery.com/.