Project Description

ATLANTA, Georgia. April 21, 2021 The Parker Avery Group, a leading retail and consumer goods consulting firm, announces the promotions of Katherine Toll and Marty Anderson to Principals in the firm.

Katherine Toll (Kathi) started working with Parker Avery in 2012, developing training and communication strategies and plans for several of the firm’s Fortune 500 clients. Prior to joining Parker Avery, Kathi worked with a variety of high-end global cosmetic companies and retailers, including Estée Lauder, H20, Lancôme, Macy’s, and Saks Fifth Avenue, among others. Kathi is a graduate of Northwestern University’s Master of Science in Communication and a certified PROSCI Change Management Practitioner. As Principal, Kathi will lead Parker Avery team members in collaborating with the firm’s clients to successfully navigate changes inherent in their business transformations.

Meet Marty Anderson
Meet Katherine Toll

“Kathi’s executive presence, coupled with her depth of change management knowledge, has been a critical factor in helping our clients maneuver major process and system implementations, as well as organizational restructures,” says Robert Kaufman, CEO. “Not only does she have deep retail and consumer products expertise, but her keen judgement and experience in applying and adapting change methodologies and organizational design principles to each client situation is invaluable.”

Marty Anderson joined The Parker Avery Group in 2016. Prior to joining the firm, he held executive-level titles in merchandising and change management at Belk, Inc. department stores, as well as other merchandising leadership roles at Express and JCPenney. In the Principal role, Marty will lead the business process transformation aspects of Parker Avery’s advanced analytics services and solutions, focusing on merchandise planning, assortment planning, forecasting, allocation, replenishment, size/pack optimization, and pricing.

“Marty’s ability to guide our clients through difficult transformations has been paramount in many successful project outcomes for Parker Avery,” Robert says. “It’s not always easy to challenge the status quo in a client situation, but Marty possesses both industry leadership and a unique aptitude to help clients see and embrace new and better ways of operating.”

Kathi and Marty will be responsible for further developing the firm’s intellectual capital as well as continuing to lead client projects in their respective focus areas.

About Parker Avery

The Parker Avery Group is a leading strategy, analytics, and management consulting firm. The company is a proven, trusted advisor to many of the world's most prominent retail and consumer packaged goods companies. Parker Avery’s consulting professionals specialize in developing pragmatic retail strategies, integrating advanced analytics into business operations, optimizing merchandising and channel execution, facilitating software selection, and successfully implementing solutions with strong organizational acceptance and adoption.

To learn more about The Parker Avery Group, please visit