Considerations for Remote System Implementations

Talk Retail to Me Podcast  | May 04, 2021

Retail experts Marty Anderson and Russ Smith discuss how retail system implementation projects have fundamentally changed during and after the COVID-19 pandemic. Based on their experience of halting solution implementation projects mid-stream when the pandemic first hit and then ramping back up months later, Marty and Russ highlight key considerations for successful remote system implementations, including:

  • The overall structure of implementation teams.
  • What activities are better conducted in person vs. remotely.
  • How communication, change management, and engagement tactics must adapt to accommodate a remote environment.

During the podcast, the two retail experts discussed how—and why—many teams became leaner and more efficient with remote system implementations, as well as why upfront preparation isn’t just about checking off boxes on a project management list.

They also talked about which system implementation activities should not be done remotely. Listen to the podcast episode by clicking below, or check out the highlights in this post.

Episode Recap

Project Team Engagement

While overall engagement is not a specific project activity, it is absolutely a critical success factor in remote system implementations. Besides a strong team with the correct players and skillsets, as well as solid project management, a key tenet of system implementation success is making sure the business stakeholders understand and are aligned with project decisions and the overall direction. A virtual environment doesn’t allow for the team members to see or hear instances where one or more people may be uncomfortable with a decision. In a remote environment, if people are not forthcoming with their opinions, it may take a lot more effort to coax them into voicing opposition or an alternative viewpoint. It is much easier to witness body language and even subconscious facial expressions in a face-to-face setting, and therefore be able to proactively find out if there is an issue—as opposed to waiting until it may be too late.

Further, in an onsite environment, typically external consultants have the opportunity to socialize with members of the client’s project team outside of the project walls. Having more casual (non-project-related) conversations at lunch or even special team-building events outside the office has a tremendous impact on developing trust, engagement, and cohesiveness in the project team. While for some people, virtual happy hours or coffee talks were unique ways of dealing with the isolation of lockdowns, they quickly lost their glamour. Informal in-person exchanges help build closer, more personal relationships, which are instrumental for implementation team effectiveness.

Training

At first glance, remote training—especially for new systems—seems like a win-win situation: reduced travel requirements, fewer logistics to arrange, etc. All the end users just jump on a Zoom call, learn the new tool, and voilà: trained users who are ready to go on a new system. Unfortunately, it’s not quite that simple, efficient, or effective in remote system implementations. While online training delivery methods have dramatically improved recently, there are still some elements that cannot be replicated in a virtual environment.

First, it is very distracting to have any more than 8 or 10 people in a virtual meeting and ensure they are all engaged, so additional training sessions are required to cover the same content for different users. These additional sessions add to consulting costs, lengthen the project timeline, and ultimately delay the ability to reap benefits from the new system.

Second, the quality of training is not as good in a remote environment. Normally, there are two trainers in a physical environment to ensure end users get the appropriate amount of assistance. The trainers can travel the room, see a user’s screen, make sure people are on pace, and gauge reactions, I.e., whether the users understand the content and how to perform the new system tasks. Attempting to replicate hands-on help in a virtual environment necessitates additional screen sharing and/or multiple monitors for all users, repetition of content (for possibly only a single user), content delivery delays, and several other distractions. The same issues are true for user acceptance testing (UAT).

Change Management

A lot of change management is about making sure people feel confident that they understand the messaging and know what to do in the new way of operating. When onsite, training leaders can stop by people’s desks and have a quick conversation to confirm their understanding of the content. But remotely, these one-on-one pulse checks need to be much more thoughtful and planned.

Onsite change leaders are also important. With any new system or process, there will always be change resistance until impacted people really understand it and begin seeing benefits. If the change team is 100% remote, it is very difficult to see or overhear any opposition and be able to immediately course correct it. On the client side, it’s critical to have those change agents onsite or at least in key meetings so they can reinforce value-based messaging, respond to concerns, and encourage struggling team members to keep exploring and moving forward. Exploration is the change phase after resistance, and people often cycle back and forth between the two—it’s a key element to encourage.

Further, change is as much emotional as it is a process, so these tactics cannot be performed with a quick email or text message. If being onsite is not feasible, these interactions must be face-to-face as much as possible using remote meeting capabilities. Having an actual “live” dialog is extremely valuable in getting to the bottom of any pain points, as well as making sure new ways of working and any new policies and/or roles are being adopted.

During the course of the 2020 pandemic, much of the workforce was essentially isolated in their homes for several months. Because the main way of connecting to colleagues and clients involved at least one screen, working from home took on a whole new dynamic. After leading several pre-and post-pandemic implementation teams, in our opinion project team engagement, training, and change management are assuredly activities that companies should avoid doing remotely.

If you have any questions about ways to bolster success in your system implementations or any other strategic initiatives on which you are embarking—or are in the middle of—we would be pleased to start a conversation.

Contributors

Marty Anderson, Principal

Marty Anderson
Principal

Tricia Gustin, Senior Director of Marketing

Tricia Gustin
Senior Director of Marketing

The Parker Avery Group transforms retail and consumer brand challenges into measurable, sustainable improvements.

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Published On: May 13, 2021Categories: Marty Anderson, Pandemic, Solution Implementation, System Implementation