Delivering Success: A Best-of-Breed Approach to Change Management

Some time ago in our monthly newsletter, we proclaimed that “software is not your solution.” We received some interesting feedback from our technology partners and colleagues, but we meant it. It is our steadfast belief that regardless of vendor reputation, strength of functionality, and the number of implementations, software alone cannot provide a sustainable set of capabilities companies need to realize their strategic objectives. We underscored that tenet with a recent blog post affirming, “True Transformation Needs Change Management.”

When we bring up organizational change management (OCM) during client discussions about desired capabilities and roadmaps, it is often met with either trepidation, metaphorical finger-pointing towards the human resources or training departments, or sometimes even blank stares. Many executives view change management as a necessary evil, but one that can be easily handled by a few targeted communications, new or updated training materials, and maybe a go-live party upon the project’s conclusion.

And that perspective couldn’t be further from the truth.

Combining our firm’s seventeen-year history with decades of deep retail and consumer goods industry experience of our consulting team, we have collectively been involved in hundreds of transformation projects. During these, we’ve seen the gamut of approaches to change management. We can say with confidence that the projects where clients take a deliberate and focused stance on infusing strong change management principles and ensuring execution have a much higher success rate at achieving their desired capabilities. Companies simply cannot implement new technology, processes, or organizational structures without focused change management and expect success. Period.

Projects where clients take a deliberate and focused stance on infusing strong change management principles and ensuring execution have a much higher success rate at achieving their desired capabilities.

There are many books and publications touting different change management methodologies—and they all hold solid philosophies and tactics.  However, in Parker Avery’s view, the most successful approach is a blend of what we have personally seen to be the most effective change management strategies, customized to each client’s unique personality, initiative, and organizational landscape.  Over our years of working with companies to drive change, we have developed our proprietary change management toolkit that represents the best-of-breed, time-tested approaches.  Using this toolkit, we work closely with our clients to design and execute their specific change management strategy and plan.