The AI-Driven Demand Signal: Unifying Retailers for Seamless Success

Talk Retail to Me Podcast | February 26, 2025

In this episode, Tricia Gustin is joined by Sam Iosevich from Parker Avery and Dilip Popat from Novulis Consulting to discuss how AI-driven demand signals are transforming the retail and CPG industries. The conversation explores the power of the Enterprise Intelligence (EI) Hypercube, an advanced analytics platform that integrates data across all organizational functions to provide real-time, actionable insights. Sam and Dilip share how EI Hypercube enables retailers to address inventory productivity, revenue variability, and margin pressure while emphasizing the importance of clean data for successful AI implementations.

Tune in to learn how AI and data integration can elevate your retail operations and drive meaningful business outcomes!

Key Takeaways

  • What is an AI-Driven Demand Signal? An AI-driven demand signal unifies data from multiple business functions (finance, supply chain, pricing, etc.) into a single, real-time signal. The Hypercube platform makes this possible by centralizing and structuring data for AI-powered insights across the organization.
  • The Importance of Data Quality: High-quality data is crucial for effective AI-driven demand signals. Sam Iosevich explains how the EI Hypercube addresses retail data challenges and prepares it for AI algorithms by cleaning and structuring data across different functions.
  • Real-Time Agility: AI allows retailers to make quicker, more informed decisions using real-time insights. This agility helps avoid stockouts, optimize pricing, and enhance supply chain efficiency.
  • Cross-Functional Insights: The Hypercube enables all teams within a retail organization to access data and projections, helping them comprehend how their actions impact demand and work together more effectively across departments.
  • Integration with Existing Systems: Despite many retailers’ complex and fragmented technology landscapes, the Hypercube integrates seamlessly with legacy systems, ensuring that data can be easily shared with existing applications.
  • The Continuous Journey: Start by implementing an AI-driven demand signal in one area of your business. Then persist in refining data, adjusting to new trends, and expanding AI capabilities throughout your organization.

Contributors

Sam Iosevich CAO & Managing Partner

Sam Iosevich
Chief Analytics Officer

Tricia Gustin, Senior Director of Marketing

Tricia Gustin
Senior Director of Marketing

The Parker Avery Group transforms retail and consumer brand challenges into measurable, sustainable improvements.

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