The Expert Guide to Retail Pricing
The management and execution of retail pricing are critical to any retail business, as the retail price presented to a shopper is a key deciding factor for most consumers.
In this expert guide, we provide a comprehensive overview of retail pricing and touch on related functional areas. We also address common mistakes and challenges Parker Avery has witnessed through many client pricing projects. Further, we explore best practices and innovations that can help improve this critical retail capability.
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