Store Assessment Reveals Comparable Sales and Margin Improvement Opportunities

Assessment and identification of store-level improvement opportunities to drive growth in comparable store sales performance and operational consistency.

Operational Improvements Identified

Initiatives Detailed and Prioritized

Sales, Margins, and Turn Improved *

* Expected

Client Challenge

This privately owned $1.5B multi-channel retailer of outdoor-inspired apparel and sports equipment had a long-standing legacy as a catalog retailer with a single flagship store. The company had recently expanded into eCommerce and additional brick-and-mortar locations. Retail store performance was characterized by inconsistent margins and declining customer traffic. In addition, the retailer was hampered by its merchandising and supply chain systems and processes tailored to catalog-based retail, but not ideal for an omnichannel business model.

Parker Avery Solution

The Parker Avery Group assessed the client’s current retail operations to identify merchandising, inventory management, and store operations improvements that would drive growth in comparable store sales performance and operational consistency. Parker Avery then synthesized these findings and assisted the client in creating a prioritized, actionable roadmap.

Specific activities included:

Analyzed the client’s current merchandising, inventory management, and store operations processes and compared them with leading practices
Conducted store visits to review product assortment, presentation, operations, and inventory flow
Summarized the findings and tailored the scope to undertake the challenges of transitioning from catalog to multichannel
Proposed 14 detailed initiatives to address the challenges and support omnichannel capabilities, covering markdown, merchandising and marketing strategies; product development, merchandise planning, supply chain, fulfillment, and replenishment processes; organizational alignment; store training; reporting and data quality; and store layout.
Prioritized the proposed initiatives into an actionable roadmap based on the projected impact on retail store comparable sales and the effort required for their execution

Results

Parker Avery’s store assessment deliverables and the resulting roadmap will address shortcomings in business performance and secure the resources required to address the highest priority initiatives. The client expects the proposed initiatives will improve sales, margin, and product turn across the company.

Have your store-level processes kept up with new consumer demands?

BOOK A DISCOVERY CALL

The Parker Avery Group helps global retailers and consumer brands solve their most important challenges across merchandising, supply chain, and omnichannel.

SEE MORE STORE OPERATIONS CASE STUDIES

LEARN ABOUT OUR SERVICES

DOWNLOAD PDF