Deep Analytics: Why Retailers Need It Now More Than Ever
In this episode of our Talk Retail to Me podcast, we interviewed Parker Avery experts Clay Parnell and Sam Iosevich to discuss how retailers and consumer brands can embrace analytics into their business models to enable cross-functional collaboration and deliver meaningful financial results. In this week’s blog, we provide the conversation transcript.
We hear the word analytics everywhere these days in different contexts and industries, and while the recent disruptions have certainly put an even stronger focus on things like integrating digital and physical channels and deeply understanding consumer behavior, are these the most important areas for analytics investments?
Sam: The integration of the digital and physical channels is first and foremost a business process challenge—where analytics is an enabler. Analytics can help us optimize your digital traditional and marketing spend, inventory across the physical assets, assortment, and pricing—but it all comes back to the business process.