While every retailer and consumer brand goes through some level of product development, the level of complexity and roles involved can vary widely. For many consumer brands, this process is performed to design and develop products to be sold to retailers who sell the product to consumers. In other cases, it is done ‘in-house’ by a retailer, sourced to a specified vendor, and sold through the retailer’s distribution channels, such as e-commerce sites or physical stores. The latter is the case for many private-label brands.
In this guide, Parker Avery’s retail experts provide a comprehensive overview of the product development process, key capabilities and their importance, as well as common mistakes and challenges we have witnessed throughout Parker Avery’s many client projects. We also explore best practices and innovations that can help improve a company’s product development environment.
