Organizational Change Readiness Assessment

Strengthen your organization’s ability to manage change.

Parker Avery’s organizational change readiness assessment comprises ten questions that prompt you to consider various aspects of how your company currently handles change and transformation. Your answers will pinpoint where your company stands in relation to implementing strong change management capabilities.

Upon completion, we provide you with specific, pragmatic steps to take to reach the next level of change maturity and transformational leadership.

Note: Data collected in the Organizational Change Readiness Assessment is NOT shared external to The Parker Avery Group, in accordance with our privacy and data security policies. 

Stages of Change Readiness

Organizational Change Readiness

Novice Stage

Your organization may be overwhelmed, under-resourced, or experiencing low change engagement across teams.

Characteristics

At the Novice Stage, the organization may be aware of and consider the people side of the change, but leadership needs a formal approach to managing change with respect to the company’s people. Often companies in the Novice Stage communicate a high-level plan at a town hall or similar event, considering that effort sufficient for the entire organization. As a result, leadership typically underestimates the impact of change on the people involved and are surprised when the change is not readily accepted.

In addition, there needs to be more focus on equipping senior leaders with change leadership skills, and more structure should be in place for subordinate management levels to ensure they are empowered and equipped to help their teams navigate changes.

Recommended Next Steps

Great news! If you took this assessment, you perceive a gap in your organization, but where do you start? It’s simple: at the beginning.

  • Start with clarity. What does organizational change mean in your company? Is it a process, a set of competencies, or both?
  • Educate yourself. Read our Expert Guide to Organizational Change Management to learn more about change management and its critical concepts. This guide will help you better understand what needs to be done.
  • Find like-minded people. Identify change advocates and start building an informal network to share your learnings. Gather a cross-section of senior executives, middle managers, and front-line staff from various departments and business units.
  • Get help where it matters most. Consider external support to triage immediate risks and jump-start a path forward.
Organizational Change Readiness

Apprentice Stage

Your organization handles change inconsistently—success often depends on the individuals involved rather than a repeatable process.

Characteristics

In the Apprentice Stage, the organization considers the people side of the change and attempts to implement a change plan. However, there is no consistent change approach or toolkit, and the effort stalls a few weeks into the initiative. Leadership gives lip service to the importance of the people. They provide a perfunctory status update at all-hands meetings, falsely believing that the management levels below will reinforce the message.

The Apprentice Stage renews focus on a change management process as a last resort, which is too late. There needs to be a greater focus on equipping leaders with change leadership skills so that change initiatives can be proactively guided to success.

Recommended Next Steps

Your company realizes solid change capabilities are essential to success. However, leadership has failed to realize the benefits of a proactive change approach. Your next steps could include:

  • Communicate the change vision. Educate your change advocates on your shared understanding of what organizational change means to your company.
  • Introduce a consistent change framework. Define basic change roles, responsibilities, and communication flows for any initiative.
  • Train and empower your managers. Encourage all managerial roles to take the Change Leadership Self-Assessment. Follow up with targeted development to enhance their change leadership skills.
  • Start small and build credibility. Select one area or team to implement structured organizational change and share measurable results.

Ready to strengthen your team’s change capabilities?

Organizational Change Readiness

Journeyman Stage

Your organization shows intention but needs to solidify change capabilities, more visible leadership engagement, and a change roadmap to succeed with larger initiatives.

Characteristics

In the Journeyman Stage, the organization acknowledges that its failure to proactively lead change initiatives has yielded lackluster results. The leadership team has appointed a task force or arranged for individuals to attend change management training with the intention of introducing a consistent approach and toolkit throughout the organization. The newly appointed change advocates are introduced in a series of meetings.

However, the results are inconsistent with executive sponsorship’s vision and commitment to institutionalizing the change approach.

Yet, pockets of the organization have “seen the light” and started to adopt a consistent change approach. Things are looking up.

Recommended Next Steps

  • Make change leadership a core competency. Evaluate the outcomes of the Change Leadership Self-Assessment and formalize the development of these skills in performance planning.
  • Increase executive visibility. Encourage leaders to actively support change through clear messaging, role modeling, and accountability.
  • Amplify a success story. Let the broader organization understand how your consistent organizational change processes, roles, and tools have achieved sustainable results.
  • Develop a phased change roadmap. Build a forward-looking view of anticipated or planned initiatives and align resources to support them early.
Organizational Change Readiness

Expert Stage

Your organization has a strong foundation for leading change and is ready to tackle more complex transformation.

Characteristics

In the Expert Stage, a concerted effort has been made to embed change competencies throughout the organization. Characteristics such as adaptability and resilience are celebrated, and prospective employees are evaluated for these traits.

As a result, continuous improvement is a way of life, and all levels of the organization are empowered to identify challenges and bring solutions.

The organization has also fostered a culture of resilience and adaptability, giving it a competitive edge.

Beware: It is easy to relax and shift focus away from the behaviors that got your organization this far. Without a concerted effort to continuously improve change capabilities, soon you will hear:

  • But we crushed it last time.
  • Don’t fix what’s not broken.
  • This worked before.

Pay attention; those are the whispers of our nemesis, the status quo.

Recommended Next Steps

  • Scale and standardize what’s working. Formalize your change processes and toolkits so success isn’t dependent on a few key people.
  • Empower change leaders. Identify leaders across departments who can mentor others and champion future initiatives. Continue to provide change development programs to keep these advocates engaged.
  • Advance to proactive change readiness. Use internal data and feedback loops (e.g., internal surveys and pulse checks) to anticipate change fatigue and adapt your approach accordingly.
  • Continue to share change stories. It is important for the organization to understand both success and failures so that change capabilities continue to strengthen. Don’t take your foot off the gas.
  • Don’t take your foot off the gas. Continue to challenge yourself, learn, improve, and grow.

The Parker Avery Group transforms retail and consumer brand challenges into measurable, sustainable improvements.

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