This American big-box retail chain carries over 50,000 unique SKUs across furniture, seasonal, and home décor products throughout stores in 40 states and online. The retailer is experiencing significant growth through new store openings, expansion of private-label brands, and the introduction of new product categories. Elevated levels of seasonal new items require specific packaging to support the company’s branding and growth strategies. The packaging generates a common brand visual and drives sales by highlighting product value to customers on a largely self-service sales floor.
Supported by a small team, each new packaging project involved manual templates and spreadsheets from concept design through final production. The team often struggled with receiving late and incorrect packaging information, product-related data, and packaging design submissions from the internal merchandising team and vendor partners.
Further, the client’s merchandising organization was unclear about the packaging process and the criticality of their role in that process, as well as its impact on the shopping experience. The client recognized that the long-term viability of their existing packaging processes, roles, and toolset severely hampered their growth and branding objectives.
