Greg Nelson

Senior Manager

Shreya Gubyad, Analytics Consultant

Greg brings a collaborative approach, problem-solving mindset, and passion for challenging the status quo to translate business needs into clear, data-driven solutions that drive measurable impact.

With over 20 years of experience in key retail and technology roles covering strategic leadership, business process improvement, and cross-functional collaboration, Greg Nelson brings a strong background to Parker Avery. His career has centered on helping retailers untangle complexity, enhance operational performance, and make better decisions more quickly. Using his extensive industry knowledge and technical skills, Greg has led teams through large-scale transformations and partnered with IT to deliver scalable solutions with remarkable results.

Greg’s notable professional accomplishments include assessing demand planning capabilities and developing comprehensive roadmaps for retailers, surfacing gaps in data visibility, building new reporting capabilities from the ground up, and uncovering retail insights that drive measurable impact. His contributions demonstrate Greg’s ability to quickly understand complex business challenges and develop actionable solutions. His self-taught SQL skills have consistently created value for clients, and he is equally comfortable working with executive stakeholders as he is querying databases.

Hailing from the east coast of North Carolina, Greg continues to expand his technical expertise in SQL, Python, data engineering, and business intelligence platforms.

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