2021: The Year of Collaborative Decisiveness

2021: The Year of Collaborative Decisiveness

Retailers and consumer brands cannot rely solely on past performance to predict the future.

The above tenet has always been true, but 2020 and the pandemic have intensified the focus and accelerated the need for self-reflection and change. Let’s unwrap what we believe to be key focus areas for 2021 and why companies must work on building a culture of collaborative decisiveness.