Retail Price Optimization
Simultaneously maximize margin, revenue, and unit volume by quickly deploying cost-effective pricing capabilities.
The retail price optimization solution that helps you achieve better pricing capabilities quickly.
Balance metrics across margin, revenue, and units based on category strategy weighting.
Sole focus on margin at the risk of market share.
Sole focus on growing market share at the risk of margin and AUR.
Retail Price Optimization Results-as-a-Service Deployment
Parker Avery works collaboratively with your analytics and business teams to prepare your data, deploy the solution, and help you begin realizing margin, revenue, and unit volume results in a timeframe much shorter than traditional systems.
ASSESS
- Perform discovery
- Set up environment
- Stage data
- Define price test strategy
PILOT
- Conduct price test
- Collect competitor prices
- Model demand
- Generate optimized prices
- Execute price changes
- Measure impact
DEPLOY
- Deploy solution
- Collect competitor prices *
- Measure outcomes and update prices *
- Refine model *
* Continuous
12-16 WEEKS TO MARGIN, REVENUE, AND UNIT IMPROVEMENTS
Parker Avery provides you with a seamless, end-to-end, results-as-a-service price optimization solution, ensuring tangible financial results throughout our partnership. We take your data as-is, guide you through the process, produce price recommendations and insights, collaborate on improvements, and adapt to your evolving needs.
Competitor Price Monitoring
Our retail price optimization solution includes a competitive price monitoring capability that scrapes competitor websites and matches their items to your assortment using Parker Avery’s generative AI capabilities. This includes aligning similar competitor cobranded and private label products with your items. Business rules are set up to keep your KVI prices within a predefined variance of your competition across like items. We provide you with custom exception alerts that ensure you continue to maintain your price image across key value items.
Ongoing Enhancements and Support
After the initial deployment, our results-as-a-service model includes continuous enhancements to your price optimization solution for increasingly better results.
Ongoing technical, price optimization modeling, and reporting support (round the clock expertise)
Continuous upgrades of pricing components and underlying demand platform
