Effective Date: April 30, 2007
Last Updated: June 11, 2025
Overall Privacy Policy
The Parker Avery Group (“Parker Avery,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information across our websites, consulting engagements, digital platforms, and other interactions.
Privacy is of great concern to The Parker Avery Group. We extend to our website, blog, and social media visitors the same level of privacy that we demand from other websites.
We will not sell, trade, exchange, or otherwise make available any personally identifiable information to any other company or organization not directly affiliated with Parker Avery.
By using or interacting with our website, you signify your consent to our Privacy Policy and the collection, transfer, storage, disclosure, and use of your information described. If you do not agree to the terms of our Privacy Policy, then you may choose not to use Parker Avery’s digital channels.
Data Security
The Parker Avery Group adheres to global privacy laws and security standards with measures in place to help you meet your compliance obligations.
SOC 2 (Types 1 and 2)
The SOC2 Types 1 and 2 reports are an independent auditor’s attestation of Parker Avery’s security controls during the report’s coverage period. Customers and prospects can review this report to ensure no exceptions to the policies and procedures documented in the policy documentation.
Parker Avery’s SOC2 audit certification is in effect from December 2024 through November 2025.
GDPR
GDPR requires organizations to maintain documentation about their privacy practices and decisions regarding the handling of individuals’ personal data.
Parker Avery shares the GDPR’s commitment to these principles and has outlined our data collection and processing activities, as well as the various policies and guidelines we follow according to the GDPR.
CCPA
The California Consumer Protection Act requires that businesses subject to the statute grant consumers the ability to request access to and deletion of their data and the ability to opt out of ‘sales’ of their personal information. The law also restricts how service providers who process personal information on behalf of a business may use that information.
Parker Avery does not sell or externally share customers’ or users’ personal information.
Information We Collect
Parker Avery may allow visitors to sign up to receive e-mail newsletters, announcements, and gated content. We will never sell your e-mail address or other personal information. We will not share your information with anyone not directly affiliated with Parker Avery.
We collect and process other personal and business information in several ways:
a. Information You Provide
- Contact Forms: Name, company, job title, email address, phone number, and other submitted details.
- Consulting Engagements: Project-specific business data, stakeholder contact information, and operational information.
- Platform Usage: User credentials, configuration preferences, and uploaded or integrated datasets (e.g., within our Enterprise Intelligence platform).
b. Automatically Collected Information
When you visit our website or use our digital tools:
- IP address, device type, browser, geolocation (if enabled)
- Site usage data, analytics, and interaction history via cookies and third-party tools (e.g., Google Analytics, HubSpot)
c. Third-Party Sources
We may receive business contact or demographic information from partners, marketing tools, or public sources to support business development.
How We Use Your Information
We use your information to:
- Deliver and enhance our consulting services and digital platforms
- Personalize and improve user experience across our website and tools
- Provide client support and system maintenance
- Send business communications, newsletters, and event invitations
- Conduct analytics and internal reporting
- Comply with legal obligations or protect against fraud
We do not sell or share personal data to third parties.
Traffic Analysis
Parker Avery may use software programs, such as Google Analytics/GA4, Google Ads, and HubSpot, to analyze traffic on Parker Avery’s digital channels. These programs primarily collect aggregate data, not personal information. We use this information at the aggregate level to measure and improve our marketing, content, and consulting services. Information collected includes, but may not be not limited to:
- New or previous user
- Location
- Traffic source (where did the user come from, e.g., Google search, newsletter link)
- Pages browsed and duration
- Device (e.g., mobile, desktop)
- Operation system (e.g., Windows, Mac)
- Browser and version
- Network domain/service provider
We may use Google Ads to deliver targeted advertising based on your browsing activity across the web. This means that when you visit our site, Google may place cookies on your device to track your interactions and serve relevant ads on other websites you visit. You can manage your ad settings and opt out of personalized advertising by visiting Google’s Ads Settings page.
We may share your information:
- With Trusted Vendors: To operate website analytics, CRM platforms (like HubSpot), and cloud infrastructure partners
- With Your Consent: For joint marketing, webinars, or case studies
- As Required by Law: In response to legal requests or regulatory obligations
- For Business Transfers: In the event of a merger, acquisition, or asset sale
All third parties are required to safeguard your data in accordance with applicable laws.
Opting-Out of Parker Avery Communications
Depending on your location, you may have the right to:
- Access, correct, or delete your personal data
- Opt out of marketing communications
- Request data portability or restriction of processing
Users may opt out of receiving certain communications from Parker Avery by following the unsubscribe link in each email or by contacting us using the contact button provided below.
Cookies
As described in the traffic analysis section, Parker Avery uses cookies on its website, but only concerning log analysis, form completion, to aid in your ease of use, and for Google Ads to deliver targeted advertising based on your browsing activity across the web.
You can manage cookie preferences through your browser settings. Some features may not function correctly without cookies enabled.
Forms
Parker Avery may collect information about you through various means, including when you provide information to us and when we automatically collect information about you when you access, use, or interact with our website.
Inquiry forms, such as information requests, webinar or event registrations, downloads, or site registration, collect information that is securely stored and that will only be used to direct you to the resources you seek. This may include a follow-up by one of our associates to answer questions you may have. The Parker Avery Group does not share or sell personal data externally.
Children’s Privacy
Our website and services are not intended for children under 16. We do not knowingly collect personal data from minors.
Links to Other Sites
The Parker Avery website contains links to other websites and internet resources. Parker Avery is not responsible for the privacy practices or the content of these other websites, internet resources, applications, social media, or services.
Updates to This Policy
We may update this policy periodically to reflect changes in law, technology, or our services. The “Effective Date” above indicates when this policy was last revised.