Streamlining product development business processes and aligning the organizational responsibilities of a private label.
A $2+ billion nationally recognized multi-channel retailer of softlines and hardlines with a loyal customer following.
The private label product development cycle was exceedingly long due to built-in slack time and sequential processing. Merchandising was performing non-traditional activities such as product placement and cost negotiation, reducing the company’s negotiating leverage and distracting merchants from their primary activities. The executive team wanted to streamline the business processes and align organizational responsibilities while reducing the overall development calendar.