Project Description

Strategic retail change management roadmap and targeted communications to ensure business process improvements deliver and sustain meaningful capabilities across wholesale and franchise operations

The Client

A 130-year-old leading, global, specialty retailer of apparel and accessories for men, women, and children operating four brands through 730 stores across North America, Europe, Asia, and the Middle East, as well as two e-commerce sites.

Retail Change Management Roadmap and Communication Strategy

The Challenge

This retailer was experiencing significant growth within their wholesale and franchise divisions. The core retail business possessed a deep commitment to “retail first,” and the client recognized the need to optimize their business processes to ensure activities were focused on this agenda.

The Parker Avery Group was engaged to assess the wholesale and franchise operations and recommend business process improvements that would deliver capabilities to support the client’s objectives. Further, Parker Avery was tasked to deliver a change management roadmap that would underpin the entire effort.  Imperative to the change management roadmap and overall success of the initiative was inclusion of a robust communication plan to help the organization understand and embrace the process improvement opportunities.