Master Data Management: The Backbone of Omnichannel Retail

On this week’s Talk Retail to Me podcast, Senior Managers Heidi Csencsits and Mike Johnson talk about a recent client consulting project, where The Parker Avery Group helped a home décor retailer define and standardize product attributes across 50,000 items to improve the omnichannel customer experience and merchandising effectiveness. The two retail experts also outline the importance of strong master data management and governance as the backbone of all retail omnichannel initiatives, as well as best practices and tips on getting started.