Product Development Deep Dive

Tricia Gustin, Senior Director of Marketing for The Parker Avery Group is joined by Parker Avery’s CEO, Robert Kaufman, along with Senior Manager John Lawing. The trio takes a deep dive into the product development process and supporting PLM systems. Based on their decades of experience helping Parker Avery clients enhance this key functional area, they also highlight best practices and innovations that retailers and brands should be considering, as well as common pitfalls to avoid. Questions covered include:

• What is product development and what roles are involved?
• What product development capabilities are the most important?
• What are the best practices for product development and PLM system implementations?
• Alternatively, what common mistakes or biggest challenges do you see today?
• What innovations can improve a company’s product development capabilities?