Last week, The Parker Avery Group sponsored and participated in Consumer Goods Technology’s Analytics Unite event—a groundbreaking virtual conference that brought together around 500 retail and consumer goods professionals from a variety of different backgrounds and from around the globe. While indeed, the virtual setting was quite different from attending a live conference, the event platform provided many opportunities to connect and discuss ideas with colleagues and new contacts in a real-time albeit highly remote, capacity.
Once attendees (and sponsors) grew accustomed to navigating the virtual event platform, there were several lively exchanges of information about advanced analytics solutions and their increased necessity in a very changed world. During Parker Avery’s discussions over the 3-day virtual event, where the overall theme was “purpose-driven analytics,” we noted three key messages:
As a final takeaway (but not exactly related to analytics), while we’ve all grown accustomed to Zoom/Teams/[name your platform] meetings, and this familiarity certainly helped during the discussions the Parker Avery team had during the conference, we also believe there is significantly more value in physical, face-to-face events. We certainly understand the importance of continuous diligence during a pandemic environment; however, in a virtual conference setting, attendees can quite suddenly “disappear” by simply closing a browser tab or exiting Chrome on their mobile device screen. This was indeed a slightly frustrating characteristic of the virtual platform—perhaps something younger generation gamers are more accustomed to—but it did make unplanned, casual conversations difficult to initiate and consequently somewhat degraded the value of the event.
But for those who kept the platform open on their screens, there were notifications for when keynotes, presentations, breakout sessions, topic tables, and 1:1 meetings were beginning—which proved to be very useful to those of us who are admitted multitaskers and needed a digital “nudge.” Further, we commend the staff at CGT and EnsembleIQ for being quite diligent in all the preparations leading up to the event.
All-in-all, we were pleased to make a number of new connections, and the opportunity to essentially test a new way of networking was interesting. We are looking forward to follow-on conversations and especially where The Parker Avery Group can work with companies in driving meaningful value from analytics.
Contributors
The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.