As a final takeaway (but not exactly related to analytics), while we’ve all grown accustomed to Zoom/Teams/[name your platform] meetings, and this familiarity certainly helped during the discussions the Parker Avery team had during the conference, we also believe there is significantly more value in physical, face-to-face events. We certainly understand the importance of continuous diligence during a pandemic environment; however, in a virtual conference setting, attendees can quite suddenly “disappear” by simply closing a browser tab or exiting Chrome on their mobile device screen. This was indeed a slightly frustrating characteristic of the virtual platform—perhaps something younger generation gamers are more accustomed to—but it did make unplanned, casual conversations difficult to initiate and consequently somewhat degraded the value of the event.
But for those who kept the platform open on their screens, there were notifications for when keynotes, presentations, breakout sessions, topic tables, and 1:1 meetings were beginning—which proved to be very useful to those of us who are admitted multitaskers and needed a digital “nudge.” Further, we commend the staff at CGT and EnsembleIQ for being quite diligent in all the preparations leading up to the event.
All-in-all, we were pleased to make a number of new connections, and the opportunity to essentially test a new way of networking was interesting. We are looking forward to follow-on conversations and especially where The Parker Avery Group can work with companies in driving meaningful value from analytics.
Clay Parnell, Sam Iosevich, and George Arutyunyants
Interested in talking with us about your analytics initiatives? We’d love to start a conversation.