Amazon’s continued move into brick-and-mortar (aka physical) retail can be seen as further proof that the terminal demise of the physical store has been slightly—if not largely—exaggerated. Rather, brick-and-mortar retail is evolving to meet new customer expectations and address the continuous change in the overall retail landscape.
This evolution continues in a similar way that village markets morphed into malls, strip centers, and eventually “lifestyle” centers years ago. For many reasons, we feel that physical shopping will continue to generate a significant portion of retail revenue. As such, Amazon’s move into the physical store space makes plenty of sense for the behemoth retailer.