At a high level, Parker Avery’s Tailored Intelligence seamlessly interweaves advanced analytics into a retailer's business processes. Many software providers claim to provide this, but the difference lies in our deep industry expertise. This fusion of deep science with the business is driven by Parker Avery retail and consumer goods professionals who have made business decisions countless times under varying circumstances. Our team has worked in the retail industry for decades, in leadership and consulting roles, and we use this expertise to ensure our analytics solutions are fully integrated into your business processes.
Why is this so important? The proliferation and increasing quality of open-source AI and ML tools with the combination of cloud computing have led to an explosion of the application of AI in retail systems. Data science departments and analytics programs are becoming ubiquitous throughout many industries, and retail is no exception.
The evolution of algorithms is happening at an ever-faster rate. Retail has seen AI and ML technologies infiltrate every aspect of the business from planning and pricing to fulfillment and operations. Amazon has been leading this charge with great success. There is no question that the landscape is changing rapidly, and current events are expediting the matter.
What remains is the need for analytics insights to be seamlessly integrated into retail business processes. Because we believe full automation in many parts of the business is still a long way off, the ultimate decisions across enterprises are still made by people. The value garnered from AI/ML integration rests with the decision-makers in the business. Therefore, any integration of artificial intelligence must be tailored to these roles. Further, any recommendation driven by machine learning must make the decision more intuitive by providing the accompanying insight into why the recommendation is being made. The lack of such insight from the analytics, regardless of the quality of the recommendation, renders it superfluous.