Retail Realities: Navigating Through Madness

Setting the Foundation for Retail Supply Chain Sustainability

Retail Realities: Navigating Through Madness

Setting the Foundation for Retail Supply Chain Sustainability

During the American Apparel and Footwear Association (AAFA)’s 2022 Traceability and Sustainability Conference held in early August, it became clear that retailers and apparel brands are struggling with how to adapt to new legislation and social pressures related to supply chain sustainability.

This post builds on a recent Talk Retail to Me podcast episode, “Achieving Sustainability Maturity in the Retail Supply Chain,” which focuses on findings from the conference.

We break down the very grey area of sustainability in the retail industry, outline the biggest challenges, and provide direction in defining the first steps brands can take in including sustainability in their overall supply chain capabilities roadmap.

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