With the holiday shopping surge fast approaching, supply chain issues a top concern, and the stark realization that retailers are still struggling to fill holes in their store labor schedules, it is paramount that retail employee engagement is given top priority.

Retailers need to consider how to improve employee retention to be successful in a high-speed changing environment. As an example, amid the ongoing labor shortage, Target is focusing on flexible scheduling and providing more hours for current employees, while cutting down the seasonal hires this holiday season. Incentives to earn an extra $2 per hour if team members work on high-velocity days through the holidays is another strategy Target is using to reward employees for hours worked on peak days.

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Further, leading companies understand that employee engagement is a top factor in building and strengthening associate loyalty as well as reducing turnover. This tenet is even more critical today.