Tricia Gustin
Senior Director, Marketing
Since childhood, Tricia has enjoyed designing, creating, and transforming using a variety of materials…she leverages these skills in developing innovative and pragmatic solutions that provide lasting results for her clients.
Tricia has over 25 years of design, marketing, operational, and consulting experience focused in retail, food service, and home décor. As a consultant, she has managed, led or contributed significantly to initiatives focused on business transformation, organizational design, change management, store operational improvements, business case development, enterprise and store-level package selection, knowledge management, and legacy application assessments. Tricia has also authored, edited, designed, and contributed to a variety of published articles, thought leadership pieces, and marketing collateral, as well as company and personal blogs. She holds a BBA from the College of William & Mary and an MBA from the Robins School of Business at the University of Richmond. Tricia and her family live near Richmond, Virginia, where she enjoys distance running, playing golf, interior design, building pretty much anything with 2×4’s, and conducting extensive, multi-weekly store visits to the local home improvement and thrift stores to support her small home décor & design business.
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Recent Contributions
You Don’t Have to See the Whole Staircase
Blog Post, January 2022
Implications and Perspectives of Homegoods’ E-Commerce Launch
Podcast, December 2021
Unimaginable Gratitude: The JEDI Challenge
Blog Post, November 2021
Software Is Not Your Solution
Blog Post, July 2021
Store Operations Efficiency Recommendations and Roadmap
Client Case Study
What You Need to Know About Retail Software Selection Projects
Podcast, June 2021
How to be an Agile Retailer: Six Expert-Backed Ideas
Compliant IA Blog, May 2021
What to Do When You’re Expecting…Customers
Podcast, June 2020
Store Operations Improvements and Organizational Alignment
Client Case Study
Field and Field Support Organization Design
Client Case Study
Store Operations Efficiency
Client Case Study
Core Support Systems Package Selection
Client Case Study