Tricia Gustin
Senior Director, Marketing
Since childhood, Tricia has enjoyed designing, creating, and transforming using a variety of materials…she leverages these skills in developing pragmatic solutions that provide lasting results for clients and in goodwill efforts.
Tricia has over 25 years of design, marketing, operational, and consulting experience focused in retail, food service, and home décor. As a consultant, she has managed, led or contributed significantly to initiatives focused on business transformation, organizational design, change management, store operational improvements, business case development, enterprise and store-level retail package selection, knowledge management, and legacy application assessments. Tricia has also authored, edited, designed, and contributed to a variety of published articles, thought leadership pieces, and marketing collateral, as well as company and personal blogs. Tricia leads Parker Avery’s JEDI goodwill initiative and volunteers locally to help disadvantaged children. She holds a BBA from the College of William & Mary and an MBA from the Robins School of Business at the University of Richmond. Tricia and her family live on Saint Helena Island, South Carolina, where she enjoys distance running, golf, pickleball, interior design, and building anything that involves power tools.
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Recent Contributions
Hidden Afflictions:
How Much Are Clunky Old Processes Costing You?
Retail & CPG Advisor Newsletter, March 2024
Leading Athleisure Brand’s New Planning Solution to Drive Global Success
Client Case Study
Gratitude Delivered: Three Reasons to Be Grateful
Retail & CPG Advisor, November 2023
Allocation and Replenishment Expert Deep Dive
Podcast & Video, April 2023
Transformational Leadership
Talk Retail to Me Podcast & Video, March 2023
What’s Next? Clients, Analytics, and Shoptalk
Retail & CPG Advisor, March 2023
You Don’t Have to See the Whole Staircase
Parker Avery Blog, January 2022
Implications and Perspectives of Homegoods’ E-Commerce Launch
Talk Retail to Me Podcast, December 2021
Unimaginable Gratitude: The JEDI Challenge
Parker Avery Blog, November 2021
Software Is Not Your Solution
Parker Avery Blog, July 2021
Store Operations Efficiency Recommendations and Roadmap
Client Case Study
What You Need to Know About Retail Software Selection Projects
Talk Retail to Me Podcast, June 2021
How to be an Agile Retailer: Six Expert-Backed Ideas
Compliant IA Blog, May 2021
What to Do When You’re Expecting…Customers
Podcast, June 2020
Store Operations Improvements and Organizational Alignment
Client Case Study
Field and Field Support Organization Design
Client Case Study
Store Operations Efficiency Assessment
Client Case Study
Core Support Systems Package Selection
Client Case Study