The Expert Guide to Retail Assortment Planning

Retail assortment planning has historically been a very broadly defined capability under which many different activities fall. However, at a high level, this critical retail process involves developing different product ranges or collections for targeted groups of customers. While often combined with item planning, assortment planning is typically a precursor to item planning and is done pre-season.

In this guide, Parker Avery’s assortment planning experts provide a comprehensive overview of the assortment planning process. We cover key assortment planning competencies and their importance, as well as common mistakes and challenges we have witnessed throughout Parker Avery’s many client projects. We also explore assortment planning leading practices and innovations that can help improve this key retail capability.

CONTENTS

What is retail assortment planning?

What is the assortment planning process?

What assortment planning capabilities are the most important?

What are the top assortment planning challenges for retailers?

What retailers excel at assortment planning?

What innovations can improve a company’s assortment planning capabilities?

Get The Expert Guide to Retail Assortment Planning

Contributors

Heidi Csencsits, Senior Manager

Heidi Csencsits
Senior Manager

Lee Whitaker, Senior Manager

Lee Whitaker
Senior Manager

Lou Ann Villasor, Senior Manager

Lou Ann Villasor
Senior Manager

The Parker Avery Group is a leading retail and consumer goods consulting firm that transforms organizations and optimizes operational execution through development of competitive strategies, business process design, deep analytics expertise, change management leadership, and implementation of solutions that enable key capabilities.

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