Over the course of nine months, The Parker Avery Group’s advanced analytics team worked closely with the client’s data science and finance teams to successfully deploy the firm’s Demand Intelligence platform. The main objective of using the platform was to deliver a stable and accurate unified demand signal in units, as well as to develop a conversion model to translate the unit forecast to dollar revenue.
Another key objective was enabling cross-functional collaboration and efficiencies through the adoption of the unified demand signal. Parker Avery’s Demand intelligence provided a demand signal that can be consumed across all functional areas’ existing processes, enhanced, and then collectively inform the financial planning processes.
In addition, the team deployed a what-if scenario engine to test the impact of changes to demand drivers (e.g., inflation, gas prices, customer sentiment, COVID-19, historical pricing) across functional areas.
The Parker Avery team provided the following key services:
- Advanced analytics
- Demand Intelligence implementation
- Project management